The video streaming is a way of transmitting video content over a data network. It is also one of the type of media streaming where in data from the video file continuously transferred over internet to a remote user. Moreover, it is a content which is sent by a compressed form over internet and it is also displayed in a real time by the viewer. The wide scale use, demand & popularity of video streaming activities globally is further supporting the rise in demand for video streaming services.
According to study, “Video streaming market by Component (Solution and Services), Solution Type (IPTV, Over-the-top, and Pay TV), Streaming Type (Live/Linear Video Streaming, and Non-Linear Video Streaming), Deployment Mode (Cloud, On-Premise, and Hybrid), Revenue Model (Subscription, Transactional, Advertisement, and Hybrid), End User (Consumer, and Enterprise): Global Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key companies operating in the global video streaming market are Netflix Inc., Tencent Holdings Limited, Amazon.com Inc., Akamai Technologies, Baidu Inc., Hulu, LLC, Comcast Corporation, Ustream, Inc., Kaltura, Inc., and Brightcove Inc.
Based on component, video streaming market is segmented into services and solutions. Services segment holds major share in market as these services help to provide a personalized experience to viewers. Solution segment is anticipated to witness higher growth rate due to increase in disposable income, rise in penetration of Smartphone’s, better standard of living, changes in lifestyle and easy accessibility of internet during the forecast period. Based on solution type, market is segmented into over-the-top, IPTV, and Pay-TV. Based on streaming type, market is segmented into live or linear video streaming, and non-linear video streaming. Based on deployment mode, market is segmented into on-premise, cloud and hybrid. Based on revenue model, market is segmented into subscription, advertisement, transactional, and hybrid. In addition, based on end user, market is segmented into enterprise and consumer. Consumer segment dominates the market as a result of increase in penetration of Smartphone’s.
The video streaming market is driven by rise in popularity of video game streaming services, followed by increase in live streamed content, extensive use of videos in corporate training, increase in adoption of cloud-based video streaming solutions and extensive growth of online video in developing economies. However, network connectivity & technical difficulties involved in video streaming and high cost of content creation may impact the market. Moreover, integration of advanced technologies in video platforms to improve video quality and growth in impact of video streaming in the education sector are key opportunities for market.
Based on geography, the North-American is a leading region in global video streaming market owing to presence of key players and established technological infrastructure along with higher disposable income in the region. Whereas, the Asian-Pacific and European regions are expected to show higher growth rate due to high growth in the number of on-demand streaming & live streaming consumers over the forecast period. In near future, it is predictable that the global video streaming market will be reached at rapid pace as a result of increase in requirement for original and innovative content during the forecast period.
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Ankur Gupta, Head Marketing & Communications