During the recent trend, the voice assistance is gearing the progressive popularity, becoming the foremost component of smart/connected homes. The implementation of the smart speakers has been increasing, with the voice assistants.
According to the report analysis, ‘Voice Assistance Commerce Market: Current Analysis and Forecast (2021-2027)’ states that COVID-19 pandemic has augmented the growth of e-commerce market, as most of the regions are witnessing lockdown and individuals are advised to stay at home. The worldwide digital commerce trends indicates that the sales through the online podium have observed double the growth over the past months, equalled to a consistent growth rate of approximately 15-18% on an average during the present years.
Apple Inc., Microsoft Corporation, Google Inc., Amazon.Com, Harman International Industries, Incorporated, Samsung Electronics, Baidu, Jd.Com, Alibaba, Bose Corporation and several others are the key companies which recently operating in the voice assistance commerce market more effectively for leading the highest market growth and registering the great value of market share around the globe. Such companies are investing greatly on the voice assistance technology and have launched one or more voice assistance devices during the recent past years. Samsung electronics have launched its voice assistance device named BIXBY during 2017.
Not only has this, due to the sudden outbreak of COVID-19, market for the online shopping has progressively augmented. The trend is projected to augment the entire market for E-commerce, which in turn would boost the entire market for voice assistance commerce. On account of growing proliferation of the smartphones and advanced applications such as capability to recognise dissimilar languages, respond via text or voice. Voice assistance is programs that can function a wide range of tasking varying from placing an order online to planning an appointment.
Regionally, the market for voice assistant commerce is obtaining the traction and enlarging to several regions comprising Asia-Pacific, North America, Europe, South America and the Middle East & Africa. Due to the massive base of smartphone users and existence of leading players around the region, North America is projected to dominate the Global Voice Assistant Commerce Market during coming years. Asia-Pacific voice assistant commerce market is probable to witness proficient adoption of voice assistants throughout the forecast period, on the back of growing demand from underdeveloped economies such as India and China.
Growing requirement for remote device management and user behavior analysis to develop the customer service drives the growth of the voice assistant commerce market. Besides, the growing popularity of connected devices and predilections for smart home boost the voice assistant application market. Moreover, the growing implementation of voice search technologies, driver assistance systems, and self-service applications heighten the market growth. The high requirement for AI voice assistant and advancements in artificial intelligence and several other infrastructure-oriented technologies escalate the market growth. Heading with the growing uses of voice assistant technologies led by the speedy automation in manufacturing segments, emerging economies would offer massive opportunities to global firms during the future.
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Ankur Gupta, Head Marketing & Communications