Digital games can provide a virtual surroundings where students or an individual are not restricted by physical space whereas, these games are played at both educational and commercial level. Whereas, India is developing to be a prevalent outsourcing destination for global gaming companies because of the high obtainability of skilled game creators and a speedy increase in the country’s gaming market. Proliferation in internet and smartphone dissemination, developed digital payment organization, applications accessible on various platforms like android, iOS and Microsoft Windows, improvement in technologies, expanding income level, and change in game inclinations are the foremost reasons for this acceptance. Additionally, the key players of this region in this market is playing an important role by doing an effective development in the digital gaming technology for acquiring the huge market share in the coming years.
According to the report analysis, ‘Digital Gaming Market in India (2018-2023)’ states that some of the major companies which are recently functioning in this market more actively for attaining the huge market share in the short span of time includes 99Games Online Private Limited, Creatiosoft Solutions Private Limited, Dhurva Interactive, Electronic Arts Games India Private Limited, Gameloft Software Private Limited, Mech Mocha Games, Moonfrog Labs Private Limited, Nazara Technologies Limited and several others. Whereas, based on the technology, the digital gaming market in India is split into mobile gaming, computer gaming and console gaming. Mobile gaming accounts the highest share of the market. In India, strategic games like Clash of Clans, Call of Duty and Counter Strike are played habitually. On the basis of the number of game downloads, Supercell, Elex Technology, Gameloft, Octro and Zynga Game Network are the foremost mobile game benefactors in India.
Presently, the gaming industry in India is observing a paradigm shift from console gaming to mobile gaming principally due to the development and improvement of wireless connectivity in the country. In addition, with the rise in smartphone ownership across the globe, India has the second highest smartphone users. In the country, it has been establish that smartphone users spend four hours per day on gaming apps. For instance, pirated games are easily available in India across numerous online sources as well as in CD/DVD formats, which empower the gamers to play their anticipated games for free or at low costs. It is measured to be one of the foremost issues faced by the game development companies.
However unsurprisingly, the technology is frolicking a key role in the Indian digital gaming industry. Because of the recent developments in technology, many of the modern new games are extremely life-like and attractive to the users. Moreover, the key players of this market are adopting an effective market strategies for leading the highest market share. With the effective working of the key players, it is expected that the market of digital gaming in India will grow more actively over the recent few years.
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Ankur Gupta, Head Marketing & Communications