Growing Demand For Television In India Market Outlook: Ken Research


The market of television is recently encompasses several televisions that cover a wide range of upgraded technologies that go beyond the conventional cathode ray tube (CRT) format. Growing upgradation coupled with the reasonable prices has amplified the penetration of flat-panel display across all income groups in the region. Utilization of television is no extensive as urban phenomenon now with the dissemination of television in more than 99 Milllion homes in rural India. The manufacturers of television are speedily adopting the marketing strategies for adopting the huge market share in India whereas, with the effective working of the key players, the new entrants are willing to invest more actively for gaining the huge return on investment. In addition, the manufacturers are rapidly implementing marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more comprehensive, proposing higher resolution pictures. Therefore, in the forecasted period the market of television in India lead the highest growth.

According to the report analysis, ‘Television Market in India (LED, LCD, HD, UHD) (2018-2023)’ it is stated that various key players are presently functioning in this market more enormously for leading the handsome amount of share in the country through various upgradation in the technology and accomplishing the growing need of television from the developed part of India includes BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited, LG Electronics India Private Limited, Panasonic India Private Limited, Samsung India Electronics Private Limited, Sony India Private Limited, TCL India Holdings Private Limited, Xiaomi Technology India Private Limited and several others. Whereas, Samsung, Sony and LG are the three foremost television manufacturers that accounts the television market in India. Furthermore, liquid crystal displays (LCD) and organic light emitting diode (OLED) encompass the two major sectors in the television market across the globe. The sector of super-premium includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, principally determinations consumers buying across all markets.

The Indian manufacturers are extremely reliant on import for sourcing major percentages of the television components. Improving broadcast content and infrastructure for 4K television in the country is still a precipitous task with only a handful of players keeping pace. Moreover, the technique of inspecting content has progressively shifted from television to smartphones among the consumers of India. Smartphones acting as an additional for television is hampering the growth of the television market. While, the digital influence on wider consumer expenditure is significant and is increasing rapidly. The employment of the cable digitization mandate further supported by over the top (OTT) services has underwritten massively to the intensifying popularity of new age televisions. Additionally, with the effective working of the key players with the upgradation and innovations in the technology the market of television in India has grown. Therefore, in the coming years it is expected that the market of television in India will grow more actively and positively with the significant investment by the new entrants financially for getting higher return on investment in the short of span of time.

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Ken Research
Ankur Gupta, Head Marketing & Communications


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