Use of Strategies and Studies Ease in Growing Your Businesses: Ken Research


Successful growth strategies drive the business and answer all the companies related to how to Grow Your Business. The use of strategies and studies analyze the existing options, and shape it into your business plans. A growth strategy is a plan of achievement designed to benefit businesses, even if it originates at the cost of near term profit. Business growth can be attained either by increasing the top line or income of the business with larger product sales or service revenue, or by growing the bottom line or productivity of the operation over minimizing the costs associated.  To Grow Your Business there may one or more ways, moreover there is no single method which can use for measuring the growth. Several data inputs can be highlighted to show and analyze that a company is growing. These include revenue, sales, company value, and profits. The type of growth strategy a company outfits profoundly on factors such as finances, targets and the type of industry. Growing your commercial is often a necessity for your business’s survival and your economic well-being; depending on kind of company and business objectives the growth strategy might include the following key aspects.

Market penetration

This is the growth strategy over which most business aims. In this strategy aim is to increase the market share it is competitive to increase the market share reducing the marketing price. Market penetration can also be achieved by offering promotions benefits such as trade and sales discounts to encourage new customers for trying your product.

Market development

By looking at the different use associated to application of product or a service which an organization targets to market.

Alternative channels

What modes of different channels that an organization could use to selling its product? Maybe marketing product can be done online but could also open up opportunity to sell products by different ways. This let’s could think of a contribution or membership program to represent and find new clients with ease of mobile, anyone could create a platform to sell products on.

Product development

In this strategy, a new product is established to sell to an existing marketing system. It is usually used in markets where there is quick and significant technological development such as in electronics and mobile phones. For small business the product expansion is largely done by adding new product with a new feature into prevailing product or the system


Diversification is used by all business while entering into a new market or with a new product. This strategy is seen on a bit high risk, and high returns angle. The motive for this is to develop product and marketing strategy right from basics. Organizations can diversify by starting from a whole new product which is completely unrelated to the current product and services for the market which you intends to be involved


Many of the businesses have now tried and used this acquisition strategy to buy out the competition or to buy the companies which have technology to be procured for the business.

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Ankur Gupta, Head Marketing & Communications



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