Increase in Population and Rising Health Consciousness to Drive the Home Insecticides Market in India: Ken Research


Home insecticides area substance which is used to harm, mitigate or repel and kill various pests such as mosquitoes, ants, beetles, bugs and cockroaches. It is one type of pesticide. These products may cause health threats due to injurious chemical emissions.

Home insecticide is classified in many terms such as organic insecticides, inorganic insecticides, natural insecticides, contact insecticides, systemic insecticides, and biological insecticides. Organic insecticide includes organic chemical compounds such as salt spray, mineral oil, and chrysanthemum flower tea etc. Inorganic insecticide contains metals such as lime and sulfur. Natural insecticides are made by plants such as pyrethrum and nicotine. Contact insecticides include carbaryl, acephate, fipronil, pyrethroids, pyrethrins, and liquid fipronil or spinosad. Systemic pesticides are absorbed by a plant when applied to soil, seeds or leaves. Imidacloprid and acephate are some examples of systemic insecticide. In addition, biological insecticides (virus, fungi) include many types of pest management intercession through parasitic, predatory or chemical relationships.

According to study, “India Home Insecticides Market (2018-2023)” some of the major companies that are currently working in the India home insecticides market are Dabur India Limited, Jyothy Laboratories Limited, Adept Pest Control Private Limited, Godrej Consumer Products Limited, Nilgiri Herbals & Agro Industries Private Limited, Acme Organics Private Limited, Relaxo Some swear, Tainwala Personal Care Products Private Limited, Midas Hygiene Industries, Bombay Chemicals, Reckitt Benckiser (India) Limited, SC Johnson Products Private Limited. These key players are focusing on emergent integrated marketing infrastructures like newspapers, television, and internet and radio advertisements to boost sales.

On the basis of product type, the home insecticides market is segmented into repellant cards, patches & wrist bands, aerosol sprays, coils, baits & chalks, roll on & gel or cream and liquid vaporizers. On the basis of chemical type, the market is segmented into herbicide. The herbicide is sub-segmented into natural insecticide and synthetic insecticide. Natural insecticides include geraniol and citronella oil. Synthetic insecticides include hydroxyethyl isobutyl piperidine carboxylate or picaridin and N-N Diethyl Meta Toluamide (DEET).

On the basis of the distribution channel, the market is segmented into general stores, online, convenience stores, supermarkets, hypermarkets, and drug stores. On the basis of packaging, the market is segmented into small packaging (50ML to 200ML), medium packaging (200ML to 500ML) and large packaging (500ML & above). In addition, on the basis of application, the market is segmented into crop-based and non-crop based. Crop-based is further sub-segmented into oilseeds, grains & cereals and fruits & vegetables. Noncrop based is defined by turf & ornamentals, medical, industrial and gardens.

The market of home insecticide is mainly driven by increasing demand for food. The increasing need for agricultural productivity, growing malaria and dengue diseases, increasing disposable income, rising population, increasing health consciousness, increasing new innovative products, and rising in the number of resistant pests are increasing significantly led to the growth of the market. Some restraints factors are high costs associated with developing new products and strict regulations with respect to insecticides usage. Some challenges are rising of private labels and poor response from rural areas etc.

India is one of the major markets for the home insecticides. Moreover, the market is largely growing influenced by changing demographics and factors such as a high urbanization, as well as employment rates, which have a clear impact on consumer spending power and purchasing habits. In near future, it is estimated that this market will be grown at a rapid rate due to the increasing population.

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Ankur Gupta, Head Marketing & Communications



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