Increasing Demand Of Home Retail In The Ukraine Market Outlook: Ken Research


According to the report analysis, ‘Home Retailing In Ukraine, Market Shares, Summary And Forecasts To 2022 states that some of the major companies which are currently functioning in this category for meeting the aggressive demand of consumer and attaining the wide market share includes Epicentr K, Leroy Merlin, Budmax, ATB-Market, Oldi, Nova Linia, Jysk Nordic, Cilek, Furshet, Amazon and several others. Whereas, the Cilek encountered the highest growth in 2017 because of the opening of 16 stores in 2017 and Epicentr K is the major market leader which is driving the growth by introducing the new store in this category. Not only has this, the report also provide huge information related to the major retailers and in-depth analysis of the latest and recent trends of consumer trends, market dynamics, changing economic and demographic factors, technology innovations with the retail sales and fastest-growing product categories in this sector.

The growing population is leading the growth of the home and office furnishings products more significantly in Ukraine. Moreover, the retail market of home furnishing or appliances is rising more significantly and in an effective manner by the active working of key players in this category of retail. Whereas, the retail market of any region is playing effective role in the growth of the economy and development. The retailing of home appliances is rising by the more advancement in the country as such type of retailing include supply of big tickets such as home, electric homeware, home development products, garden products and several others. The Ukrainian key players are establishing the e-commerce platform by rising the demand of the home appliances and growing urbanization across the globe. As the e-commerce platform is providing the huge variety of products at a reasonable price and help the key retailers in acquiring the huge amount of share which further lead the market growth.

The home sector is producing moderate sales growth due to the weak housing market in Ukraine. Whereas, according the National Bank of Ukraine, the price of house are falling sharply due to the lack of demand. Moreover, the Ukraine retail market is forecasted to rise at a CAGR of 4.7% during 2017-2022. The market of weak housing will lead to medium home sales growth during 2017-2022. By the growing urbanization and development the demand for designer furniture is growing more significantly at value pricing and lead the sales to grow of this category. In addition, the activity of renovation is set to drive the category sales by the near future whereas, the specialists retailers is continue to dominate the share meanwhile, the e-commerce platform will grow the fastest during 2017-2022 more significantly.

The major key retailers are searching for more opportunities which will benefit both consumer and seller of the home appliances in Ukraine. Therefore, in the coming years it is expected that the retail market of this category will grow more significantly over the decades with the formation of effective strategies and policies by the key retailers for dominating the handsome amount of share.

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Ankur Gupta, Head Marketing & Communications



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