Increasing Health Awareness to Drive the Demand for Savory Snacks Market: Ken Research


Global savory snacks market is ever expanding due to various reasons. Though a part of the population is conscious about their eating habits and their lifestyle to adapt to a healthier one, there is still growing demand in the market for savory and snacks. In terms of generation, younger generation prefer to munch in between the meals to get energy and the older generation view snacking as a treat. Geographically, the demand is driven due to cultural and social significance. Like in Germany, snacks and savories are a part of a meal or on social occasions with family and friends. In many other parts of the world like in UK, it is used for a quick energy bite.

Health and wellness are among the important factors that the manufacturers consider. They have been adapting well to the market to provide healthier snacks like in India where snacks these days have ragi, almonds, flax and so on as their prime ingredient. The demand for healthy snacks has resulted in low fat, low calorie and gluten – free products.  There are various flavours that have emerged as a result of research and development to innovate and cater to the local market demands. Past trends show how snacks based on potato have been on the lead and will continue to be so for the upcoming years.

Ken Research’s Opportunities in the Global Savory Snacks Sector: Analysis of Opportunities Offered by High-Growth Economies analyses the global savory snacks sector across Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe to understand the underlying factors driving sales. This report will help in great deal to make business choices and decisions based on the detailed competition analysis and identify the high potential country and market. The report heavily focuses on consumer choice and provides future expansion opportunities. The report also includes useful insights on health and wellness in the market at global and regional level. The important market players in the global savory snacks market are Want Want China, PepsiCo, Orion Confectionery Co Ltd., Fujian Jinjiang Fuyuan Foodstuff Co., Golden Orchard Farmer (Beijing) Food Co. Ltd., Haldirams,  Balaji Foods, ITC Limited, Bikaji Foods International Ltd., Pioneer Foods, L&C Messaris Brothers, The Kellogg Company, Snyder`s-Lance Inc., Jack Link`s Nz Ltd., Old Dutch Foods Inc., ConAgra Brands Inc., General Mills Inc., Companhia Brasileira De Distribuicao, Cascaju Agroindustrial Sa, Intersnack Group GmbH & Co. KG, Shearer’s Foods Inc., Mar-Ko Fleischwaren GmbH & Co. KG, Lorenz Bahlsen Snack-World Gmbh & Co Kg, Lajkonik Snacks Gmbh Sp. K. and Kdv Grupp Ooo

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