Increasing Technological Advancements to Drive the Connected Vehicle Market in the United States: Ken Research


Connected vehicle is a vehicle, which uses various communication technologies to communicating with each other and the world around them. It improves commute times and vehicle efficiency. Navigation system includes this vehicle functionality for dynamic route guidance. It includes various types of communications such as vehicle to vehicle (V2V), vehicle to infrastructure (V2I), vehicle to pedestrian (V2P), vehicle to cloud (V2C) and vehicle to everything (V2X). It has many advantages over new technologies such as cameras, radar, lidar and other sensors. Connected vehicles technologies have a high range of on-board vehicle equipments that provides many alerts of dangerous situations and prevent accidents.

According to study, “United States Connected Vehicle Market (2018-2023)” some of the major companies that are currently working in the United States connected vehicle market are Denso, TomTom, NXP Semiconductors, Autoliv, WirelessCar, ZF Friedrichshafen, Aptiv PLC, Robert Bosch GmbH, Airbiquity, Continental AG.

The connected vehicle market is categorized into connected car market, connected truck market, connected bus market and connected train market. Connected car market is segmented into wireless & cellular modules, fleet manager, processors, sensors, original equipment manufacturer (OEM) services and aftermarket services. On the basis of technology, the market is segmented into 2G, 3G and 4G/LTE. On the basis of application, the market is segmented into infotainment, navigation and telematics. On the basis of services, the market is segmented into safety & security, connected services and autonomous driving services. In addition, on the basis of connectivity, the market is segmented into embedded, integrated and tethered.

The market of connected vehicle is mainly driven by increasing need for connectivity among the customers. Increasing technological advancements, decreasing traffic congestion, reducing energy consumption, incorporation of internet of things (IoT) based technologies; demand for vehicle-to-vehicle (V2V) connectivity technology, improving safety and demanding for an autonomous driving experience are increasing significantly which led to the growth of the market.

The United States Department of Transportation (USDOT) and the National Highway Transportation Safety Administration are some government regulation programs, which are accountable for connecting some communication equipment in all new vehicles. USDOT offers many technologies such as Dedicated Short Range Communication (DSRC), which is wireless technology. DSRC has more privacy and security protections, which has a range of 1000 feet. In addition, the USDOT has adopted Security by Design, which develops system architecture for connected vehicles. This architecture provides more information about security concerns such as work zones, traffic signals and other parts of the connected vehicle ecosystem. Moreover the regulatory program developed Security Credential Management System (SCMS) provides secure and trusted V2I and V2V communications. The SCMS offers many certificate management techniques and highly innovative encryption & methods for communication.

Nowadays, the USDOT is working with device manufacturers (vehicle manufacturer), the state and the local transportation agencies to evaluate and technology testing as it would assist buses, trucks, roads, trains, cars and other infrastructure for communicating between smart-phones and other devices.

In 2017, 4G/LTE category was the leading category in technology segment, with more than 40 % contribution. In 2018, U.S. is the largest region with US $ 6,370 million revenue. Additionally, the connected car penetration rate is 31 %. It is expected that the United States connected vehicle market will be register a double digit growth over the forecast period. It is estimated that connected car market will be reached at US $37,350.1 million by 2023.

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