Herbal personal care products are generally made-up of natural & organic ingredients such as hand care, skincare, face care, and other products. Herbal beauty products are mainly appropriate for all kind of skin which is influencing the sales of herbal beauty products including eye shadow, foundation, and lipstick which are suitable irrespective of skin tone. Growth in improvement in distribution networks coupled with surge in availability of different types of herbal personal care products are playing an important role to drive the growth of market. Indian herbal personal care product market is anticipated to grow remarkably over the analyzed period owing to increase in awareness among the consumers about the product’s ingredients and side-effects from the chemicals present in synthetic personal care products. Moreover, growth in total per capita spending coupled with rising advancements in technology, and wide availability of organic & natural products are few other major factors that are driving the growth of the market.
As per analysis, “India Herbal Personal Care Product Market: Current Analysis and Forecast (2021-2027)” some of the key companies that are currently operating in the India herbal personal care product market include Godrej Consumer Products, The Himalaya Drug Company, Johnson & Johnson, Unilever Group, Lotus Herbals Private Limited, Patanjali Ayurveda Ltd, Emami, Dabur Limited, Palmolive and among others. Several mergers & acquisitions and partnerships have been undertaken by the renowned players to facilitate the customers with hi-tech & innovative products.
By product type, herbal personal care product market can be bifurcated as face care, body care, color cosmetic, hand care and hair care. Face care segment dominated that market owing to high demand for organic ingredients in the product. By category, market can be bifurcated as premium, mid-premium and mass. In addition, by distribution channel, market can be bifurcated as specialty stores, traditional & departmental stores and supermarket/hypermarkets and online stores.
Increase in acceptance of herbal products among consumers, followed by rise in focus on appearance & looks, growth in awareness about cruelty-free cosmetics and rise in demand for chemical-free beauty products are some major factors, which are responsible for growth of the herbal personal care product market. Apart from this, failure to comply with international standards may impact the market. Moreover, growth in popularity of environmentally-sustainable product and increase in preference for chemical-free products are leading opportunities for market.
Based on geography, the North-America region dominates the global herbal personal care product market owing to surge in preferences towards natural products coupled with increase in willingness to pay of the consumer for premium products across the region. The Asia-Pacific and Europe regions are projected to witness higher growth rate due to rise in demand for green label products and willingness of consumers to pay premium prices for natural ingredients based product over the forecast period. It is projected that future of the global herbal personal care product market owing to rise in demand for chemical-free beauty products and growth in consumer inclination toward healthier lifestyles during the forecast period.
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Ankur Gupta, Head Marketing & Communications