Evolution of Online Food Delivery in India: The Journey of Ordering Food via Call to Ordering Food in a Tap: Ken Research

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“The offers and discounts being offered by the market players have been successful in luring the consumers and getting them hooked to food delivery, but for how long lies the question”.

Changing Lifestyle of the Consumers: Consumer lifestyle has been changing over the years. Long working hours has led to inability to prepare food at home and thereby consumers resort to ordering food online. As per the NSSO sample survey, workers in Indian urban cities work for approximately 53-54 hours/week. The increased transparency being offered by restaurants in terms of the ingredients being used and nutritional value of the food being consumed has further helped in diminishing the taboo attached with online food delivery.

Increased Smartphone and Internet Penetration: Smartphone and internet has helped the industry foster the growth by enabling the consumers to order food while they are on the go without having to open a desktop or laptop. The increasing number of internet users in from 259.8 Million in 2015 to 564.5 Million users in 2019 has positively impacted the growth in the market. Consumers have revealed that they prefer ordering from their mobile phone as compared to laptop or desktop. Definitely the increase of smart phone users from 199 Million in 2015 to 339.9 Million users in 2018 has further stimulated the growth of the market.

Benefits for Restaurant Operators: The growth of the industry has also been supported by the restaurant operators in the market.  Being the supply pillars in the market, they online food delivery service has definitely benefitted restaurant businesses all over the country. Online partnerships have enabled restaurants to scale their business with improved kitchen utilization and strong brand impact. The aggregators deliver food on their behalf for a small margin.

The Increasing Trend of Diet and Healthy Food: Health has been of great concern to the consumers when it comes to online food delivery as it is generally attached to the taboo of being unhealthy. Consumers find it easier to buy healthy food with transparent nutritional values than to make it themselves. Companies like Eat.Fit and Freshmenu are known for offering healthy and diet food for health conscious consumers.

According to a report by Ken Research titled India Online Food Delivery Outlook to 2025- Growth Supported by Advent of Cloud Kitchen and Discounts Offered by Food Delivery Aggregators Cloud Kitchens are expected to boom with Food Aggregators also starting their Private Brands to maximize their margins and make them more sustainable in the future. The market is expected to grow at a positive CAGR of more than 25% during the period 2019-2025.

India Online Food Delivery Market

Key Segments Covered:-

By Type of Kitchen

Private

Cloud Kitchens

By Region

Bengaluru

Delhi NCR

Hyderabad

Mumbai

Chennai

Pune

Kolkata

By Markets

Core Markets

Emerging Markets

Rest of India

By Mode of Payment

COD

Credit/Debit Card

Payment Wallets

Net Banking

By Type of Food

Fast Food

North Indian

South Indian

Street Food

Others

By Age

18-24 Years

25-34 Years

35-44 Years

45-54 Years

By Gender

Male

Female

By Share of Meals

Dinner

Lunch

Breakfast

Others

By Mode of Ordering

Mobile

Website

Companies Covered:-

Zomato

Swiggy

Rebel Foods

Biryani by Kilo

Box8

Eat.Fit

Fresh Menu

Key Target Audience:-

Online Food Delivery Companies

E-commerce Companies

Cloud Kitchen Companies

Private Venture Capital Firms

3rd Party Logistic Companies

Time Period Captured in the Report:-

Historical Period: FY’2015–FY’2020

Forecast Period: FY’2021-FY’2025

Key Topics Covered in the Report:-

Pain Points of the Companies

Present Day Pain Points of the Operators

Target Addressable Audience

Operating Models in the Industry

Addressable Gaps in the Market

Types of Users

Impact of Covid-19 on the Industry

Cloud Kitchen Investment Model

Revenue Models in the Market

Analyst Recommendations

For More Information on the research report, refer to below link:-

India Online Food Delivery Market

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Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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