India Preschool and Daycare Services Market Research Report: Ken Research


India preschool and Day Care Services Market Size: The Preschool and Day Care Services Market has been defined as the total revenue generated from one time  admission fee and  annual tuition fees earned  by offering various child centric programs (Childcare, Playgroup, Nursery, Kindergarten (LKG/UKG)) for toddlers in the age bracket of 4 month to 6 years. The revenue doesn’t include transportation fees, meal charges, the revenue generated by preschools as a part of K-12 schools and the ones located in residential areas. Only pure-play preschools and formal child care centers located at commercial areas have been considered while computing the market size. For foreign-origin schools, only the revenue generated from its Indian branches have been considered in the market definition.

India Day Care and Preschool MarketOrganized Market: Organized market includes those preschools which have an established franchise or COCO model across various regions in the country. Organized preschools centers are obliged to follow the norms set by the preschool companies such as fixed curriculum, staff training and others. The preschools which have more than 50 chains across PAN India have been considered in the Organized market. Likewise, only those Day Cares centres have been considered as a part of the organised market space which are following certain norms in terms of branch expansion, curriculum, training & care provided.

Unorganized market: Unorganized market includes those preschools which have less than 50 centres across India. Unorganized market is majorly dominated by preschools & Day Care centres located in only 1 location. These schools majorly have their own (generally informal) norms, regulations, fee structure and others.

Child/Day Care program: Child/Day Care program constitutes of providing caring and supervision of children by day/night care centers with nannies, teachers or other providers. The child care programs majorly cater to a population group of 4 months to 6 years age population.

Playgroup: Playgroup program majorly focuses on children in the age group of 1.5 – 2.5 Years. The objective of the program is to train children by learning and practising child-development through a scientific approach. Children in these programs majorly require personalized attention so the schools primarily (not always) keep a ratio student is to teacher ratio of around 10:1

Playgroup: Playgroup program majorly focuses on children in the age group of 1.5 – 2.5 Years. The objective of the program is to train children by learning and practising child-development through a scientific approach. Children in these programs majorly require personalized attention so the schools primarily (not always) keep a ratio student is to teacher ratio of around 10:1

Nursery: In Nursery, children are engaged in school readiness activities such as reading, writing, counting, number recognition and problem solving in a fun filled but purposeful manner. Children in the age group 1.5 – 2.5 Years are the major target audience for this program

Kindergarten: Kindergarten includes Junior Kindergarten and Senior Kindergarten with children in the age group of 2.5 years to 6 years of age. Kindergarten majorly focuses on preparing a child for success in formal schools and conducts various other activities in the areas of language, numbers, general knowledge, music, art and others.

Corporate Crèche: Corporate Crèche facilities include child care services which is sponsored or managed by employers. These facilities may either be onsite or offsite as per requirements and norms set by the owners.

Hypothesis Creation: The research team initiated the market research by first framing a hypothesis about the market by a deep analysis of existing industry facts obtained from magazines, journals, broker reports, investor presentations, CEO Interviews and annual reports of major preschools and Day Cares. Other sources including Ministry of Education India, Ministry of Statistics India & other Government Articles were also looked upon.

Hypothesis Testing: The research team conducted computer assisted telephonic interview (CATI) with several industry professionals including decision makers in various branded preschool and Day Care centers throughout the country. The industry professionals included several management executives, franchise marketing & support heads, business development managers, business development heads and other authorities. Structured interviews were conducted through telecom with several industry veterans and market experts including major decision makers from Kidzee, EuroKids, Hello Kids, Little Millennium, Shanti Juniors and other preschool chains. The analyst at Ken Research collated their insights on the market onboard and to seek justification to the hypothesis framed by the team. Additionally several B2B clients from different sectors including government offices have been interviewed to understand their perspectives, needs, requirements and the prices they are willing to pay and policies in pipeline.

Sanity Checking @ Decision Tree Analysis: Data has been collected and verified through cross-sanity checking the opinion and facts received from interview with the hypotheses framed from public databases. The team has then cross verified the data by conducting both bottom-to-top and top-to-bottom analysis.

Future Forecasting via Poll Opinions and Statistical Tools: Multi-Factor regression was conducted on the lag variables by identifying the independent and quantifiable variables directly affecting the market. Forecasting was done by using SPSS statistical tools however, the conclusions thus framed from the regression were not adopted for the future market analysis due to the presence of large bias and error term.

Future market was then build through opinions and analysis obtained by conducting poll opinions & CATI’s to various industry experts & management.

Interpretation and Proofreading: The final analysis was interpreted in the research report by our expert team well versed with the Preschool and Day Care Services Market.

Market Sizing:

Firstly, we mapped out the major organized players in the industry which have more than 50 centers across PAN India

Thereafter, we reached out to multiple centres of these organized preschools to accumulate data related to the admission fee & tuition fee charged across various programs including Day Care, Nursery, Playgroup & Kindergarten. Other data points collected included batch size to finally cumulate average revenue earned by an organized preschool.

Thirdly, we built a bottom to top model from the strata sample of 40 school centers to identify the average enrollment per child and average revenue per preschool.

Lastly, when the final outlay of the market size was built, we reached out to various industry experts to sanity check our data.


Number of centres covered for all the branded schools are considered from their annual reports/company website/management interviews which might include the schools/school branches which have been closed or might not included new schools/school branches that have opened.

We have considered a constant 10% growth rate every year, for fee structure. This data may or may not be in sync with the actual fee growth for every preschool operating in the country. Hence, we have taken a margin of error into consideration which should not be more than 5-10%.

Average enrollment per schools has been considered to stay constant over the last and next 5 years.

Sample strata has been considered for branded preschools to compute monthly fee structure and average enrollment per centre; Sample Size Considered:10 Schools Chains having 4-5 schools within each in different locations.

Some data points have been collated from management/industry expert opinion which may or may not match the actual numbers. The analysts at Ken Research have run a sanity check and the margin of error should not be more than 5-10%

Future Growth model has been built on the basis of anticipated number of schools expected to open in next 5 years, year on year growth rate is derivation from the model variables of fee growth, enrollment growth, and number of schools growth every year. This year on year growth may not match with the anticipated future actual numbers.

Various assumptions have been considered while modelling market analysis such as, it has been assumed that a branded/organized schools will be at least 25-30% more expensive than an unbranded/unorganized one. Proportionate Share of Number of preschools available from different secondary sources has represented the share for the overall number of preschools PAN India.

Variables Considered:

Number of New Birth: An increase in number of new births would increase the demand of preschool and Day Care services with more number of toddlers in the age bracket of 4 months to 6 years. This would eventually increase the market size.

Number of Nuclear Households: An increase in the number of nuclear households would increase the demand for Day Care and corporate Day Care facilities. With no helping hand of relatives living in joint family structures such as grandparents, to take care of the child, parents usually opt for preschool and Day Care services for the well being and early development of the child. Thus, this would also facilitate an increase in market size.

Working Female Population: Since mothers usually take care of the children, an increase in the population of working women in the country would automatically generate a higher demand for Day Care services for children below the age of 6 years resulting in a proportional increase in the overall market size.

Forecast Modelling:

The report applies Correlation and Regression analysis methods to forecast the future of the India Preschool and Day Care Services Market. However, the capabilities of SPSS and predictive analytics software have not been leveraged to determine the relevant indicators used for forecasting this industry. This is because its results were found to have underestimated the future market size when compared to the data collaborated through CATI’s and industrial analysis. Moreover aggressive company expansion plans, robust growth in number of centers, growth in baby population and increase in nuclear family structures are other extraneous variables which would have tremendous positive impact on the future market size.

In the present case, preschool and Day Care services market revenue has been taken as the dependent variable and other variables such as number of new birth, number of nuclear households and working female population have been taken as independent variables.

For more information on the research report, refer to below link:

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