Increasing Marketing Campaigns and Rising Awareness about High Level of TDS in Water has Influenced Growth in the Water Purifier Industry: Ken Research


Low Water Purifier Penetration: There are total 27.1 Cr households in India out of which approximately 65.8% resides in rural area whereas remaining lives in urban area as of 2018. Currently, the water purifier penetration is low in India. The combined penetration of electric and non electric purifiers is 12.2%. Out of which the penetration for electric purifier is 8.7% and for non electronic it is 3.5%.

Usage of Traditional Methods for Treating Drinking Water: As of 2018, around 65% of the population used no method for treating the drinking water. On the other hand, a big part of population still relied on using traditional water purifying method for consumption. A whopping 11% of the population used method such as filtering water with cloth, whereas approximately 8% used boiling as a method for treating drinking water.

High Amount of Contaminated Sources: More than 20 states in India showed high signs of some or the other water contamination. States such as Delhi, Uttar Pradesh, Andhra Pradesh and others have shown high TDS level in the water. Whereas states such as West Bengal, Assam, Karnataka, Odisha and others have high number of water sources with chemical and bacteriological contaminants above permissible level.

Rising Product Awareness: Companies are trying different marketing campaigns in order to educate customer and raise product awareness. Eureka Forbes started this by building a huge team of door to door sales person, which helped in educating customer and increasing the product familiarity. Then companies such as Kent RO Systems started using celebrity endorsement for connecting with a larger set of audience and reaching each and every household.

The report titled India Water Purifier Market Outlook to FY’2025– Rising Water Contamination, Increasing Purchasing Power and More Consumer Education will drive the Marketprovides a comprehensive analysis on water purifier industry in India. The report covers various aspects including the current water purifier scenario in India in value and volume, its segmentations viz, market structure, sales channel, technology, end users and region, import and export scenario, major trends and development, issues and challenges, government regulations and competition benchmarking. The report concludes with market projections for future of the industry including forecasted industry size by revenue and volume.


Key Segments Covered:-

By Market Structure



By Sales Channel

Offline Retail

Direct Sales


By Technology

RO Water Purifier

UV Water Purifier

Gravity Water Purifier

By End Users




By Region





Companies Covered:-

Eureka Forbes Ltd

Kent RO Systems




LG Electronics

Tata Swach

Key Target Audience:-

Water Purifier Manufacturers

Consumer Appliance Companies

Water Purifier OEMs/Assemblers

Water Purifier Importers/Exporters

Modern Trade Chains

Consultancy Companies

Time Period Captured in the Report:-

Historical Period – FY’2014FY’-2020

Forecast Period –FY’2021F-FY’2025F

For More Information, refer to below link:-

India Water Purifier Market

Related Reports:-

Global Water Purifiers Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

Global Faucet Water Purifier Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications



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