The AgriTech market in Indonesia generated a revenue of USD 240 million in 2021. What are the key trends for this growth? : Ken Research


There is a total of 37 million adults employed in the Agriculture Sector in Indonesia with 25 million farmers and 12 million fishermen. The workers in the agricultural industry still received one of the lowest wages in the country. Ambitious government initiatives, rising adoption of digital services, increased investment by foreign investors, and the emergence of startups in the last five years have led to the growth of the Agritech market in Indonesia. Moreover, Indonesia has benefitted from a strong AgriTech presence that has been driving technological innovation in the agricultural sector.

Indonesia Agritech Market

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1.  There is total 37 million adults employed in the Agriculture Sector in Indonesia with an average daily gross wage of USD 3.7.

Indonesia Farmtech Sector Outlook

 Other Challenges in Indonesia Agritech Market

Though agriculture’s share of total employment has dropped steadily, from 31% in 2016 to 27% in 2021, the sector still employs a large number of Indonesia’s citizens–its 37 million residents in particular. The average daily gross wage of workers in agriculture sector stood at USD 3.7 in 2020. There are inherent demand limitations to mechanized farm products on small landholder farms due to the labor-intensive nature of agriculture practiced by farmers, but there is a lot of scope for agritech products to significantly improve yields. All this leads to the growth of AgriTech and Agri FinTech industry in the country, to benefit the large population dependent on agriculture.

2. Indonesia has been a hotbed for agricultural innovation in recent years.

Indonesia Agritech Market

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Indonesia has been a hotbed for agricultural innovation in recent years, driven mainly by AgriTech start-ups focused on creating opportunities to optimize fragmented value chains and connecting crop producers and buyers in more efficient and profitable ways. AgriTech innovators are playing a vital role in digitizing processes in the last mile and supporting the creation of digital identities for farmers. Indonesia Agritech Market grows with a CAGR of 40.0% during 2016 and 2021. Moreover, agriculture focused Fintech companies like Crowde are remaking the process of lending and repaying capital require to undertake farming projects.

3. ~60% of the Agritech Startups in Indonesia have raised capital through the Pre Seed Funding to get their operations off the ground.

Indonesia Farmtech Sector Outlook

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60% of the startups that is 30 startups are funded by Pre Seed-Funding Stage. Some examples are Banoo, Fishlog, HARA, etc. Additionally, the Seed Funding Stage has 7 startups which is about 14% of the total funding. Some examples are Growpal, Eragano, Pasarnow, Kedai Sayur, Tunas Farm etc. Some of the major funding rounds in the Indonesian Agritech space include Tanihub’s latest funding round of more than 65 million USD at the Series B stage. The Indonesian government has provided support to agritech startups through various initiatives such as JEJALA ID, which is a four month long networking event connecting startups and investors on a common platform.

4. Agriculture War Room (AWR), Smart Farming 4.0, and Kostratani are some of the several digital initiatives for agriculture in Indonesia.  

Indonesia Agritech Market

AWR is a strategic command center for national agricultural development, established in the Ministry of Agriculture. It was launched in 2019 and is still being rolled out. The AWR monitoring system generates information on paddy fields, the fertilizer supply and harvest areas using advanced technologies like satellites, the Internet of Things (IoT) and artificial intelligence. Additionally, Smart Farming 4.0 is a technology-based smart farming method. The technologies used include Agriculture Drone Sprayer (pesticide and liquid fertilizer drones), Drone Surveillance (drones for land mapping), and Soil and Weather Sensors. Furthermore, World Bank and the International Fund for Agricultural Development (IFAD) are providing funding towards Kostratani, in particular for procurement of ICT devices and technical assistance on digitalization process, in Indonesia which increases the agritech market growth.

Key Segments Covered in Indonesia Agritech Market:-

Agritech Market Size

  • Market Size on the basis of revenue generated, FY’16-FY’21
  • Market size of the 5 sub verticals on the basis of revenue generated, FY’16-FY’2

Market Segmentation

  • Segmentation of Startups by Business Category (FaaS, Fintech, Market Access, Agritech Driven, Agri Biotech)
  • Segmentation of Startups by year of establishment (FY’13-FY’20)
  • Segmentation of Startups by Location Jakarta, Bogor, Bandung, Malang, Yogyakarta, Depok, Setiabudi, Tangerang, Bekasi, Sleman, Lampung, Arcamanik)
  • Segmentation of Startups by Funding Stage (Pre Seed, Seed, Series A, Series B, Convertible Note, Grant, Debt Financing)
  • Segmentation of Startups by Funding Entity (Foreign, Domestic, Both)

Overview of each Sub vertical (FaaS, Fintech, Market Access, Agritech, Agri Biotech) on the basis of

  • Demand Analysis
  • Operating Model
  • Timeline of Major Players
  • Service Portfolio
  • Challenges
  • Competitive Scenario
  • Cross Comparison between Major Players
  • Case Study
  • Future Outlook & Projections
  • Analyst Recommendations

Key Target Audience

  • Farming as a Service players
  • Agri Fintech players
  • Agritech players
  • Market Access Players
  • Agri Biotech players
  • Farmers/Fishermen
  • Investors
  • Regulatory Bodies
  • Feed, Equipment, Fertilizer Suppliers

Time Period Captured in the Report

  • Historical Period: FY’16-FY’21
  • Forecast Period: FY’22-FY’26

Key Topics Covered in the Report: –

  • Indonesia Agricultural Sector Overview
  • Indonesia Agriculture Industry Demographics
  • Demand Side: Indonesia Agriculture Scenario
  • Overview of Indonesia Agritech Market
  • Overview of Digital Tools
  • Ecosystem of Major Entities in the Indonesia Agritech Market
  • Agritech Operating Model
  • Market Sizing of the AgriTech Industry
  • Market Sizing of the Sub Segments of AgriTech Industry
  • Segmentation of Startups by Business Category
  • Segmentation of Startups by year of establishment
  • Trends and Developments in Agritech market
  • Challenges faced by Agritech Startups
  • Regulatory Landscape in Agritech market
  • Major Government Initiatives in Agritech market in Indonesia
  • Technology Trends in the Agritech Industry
  • Porter’s Five Forces Analysis of Indonesian Agritech Industry
  • Growth Drivers in the Agricultural Market in Indonesia
  • Competition Scenario between sub verticals
  • Overview of sub vertical: FaaS
  • Overview of sub vertical: Fintech
  • Overview of sub vertical: Market Access
  • Overview of sub vertical: Agritech
  • Overview of sub vertical: Agri Biotech
  • Demand Analysis of each of the sub verticals
  • Service Portfolio of each of the sub verticals
  • Cross Comparison between Major Players
  • Case Studies (Chilibeli, Sayurbox, TaniFund, Crowde, eFishery, Koltiva, Dycodex, Aruna, Magalarva )
  • Future Outlook & Projections
  • Supply Side: Indonesia Agriculture Scenario
  • Segmentation of Startups by Location
  • Segmentation of Startups by Funding Stage
  • Segmentation of Startups by Funding Entity
  • Comparison between Technology used in Agritech Space
  • Analyst Recommendations
  • What Lies Ahead for the Agritech Industry?
  • Technology Roadmap
  • Industry Speaks

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Ken Research

Ankur Gupta, Head Marketing & Communications