What is the Potential of Indonesia Healthcare Market?
The Indonesia Healthcare Market has shown a positive incline during 2012-2017 but with respect to the expanding population of Indonesia, the market is still underserved especially in the underdeveloped and rural areas as of 2017. People across Indonesia are facing several health care issues due to sedentary lifestyle and fast food consumption habits, such as obesity, diabetes, and other cardiovascular diseases, which are demanding for technologically advanced healthcare infrastructure. The healthcare market has increased on the account of increasing healthcare facilities, innovation in pharmaceutical manufacturers and clinical laboratory services and expansion of pharmacy retail chains across the country. The market has witnessed enhancing innovation in nutritional health segment, biopharmaceuticals and specialty pharmaceutical products.
Hospitals in the country contributed to the maximum share of overall healthcare market as of 2016. Over ~% of the market revenues were generated from the hospitals segment followed by the pharmaceutical market with ~% in 2017.
The Indonesia Healthcare market revenue has increased from USD ~ billion in 2012 to USD ~ billion in 2017 primarily due to rising prevalence of non-communicable and lifestyle diseases including diabetes, asthma and heart disorders. The industry has undergone various deregulation programs which has encouraged foreign investment in the industry. Furthermore, increase in demand for generic medicines has led the major players in the industry to expand their production capabilities.
How has Indonesia Medical Device Market Grown?
The market was in the growing stage during 2012-2017 and is almost entirely import driven. The market has seen increasing number of foreign players supported by growing number of hospitals or other health centers in Indonesia. There were ~ medical device distributors and ~ medical device production units in Indonesia as of 2015. Indonesian export performance for medical equipment commodity also exhibited a positive trend. The main export destination for Indonesian medical equipment are Singapore, Germany, Japan, the United States, China, the Netherlands, India, Malaysia, Myanmar and Afghanistan. The demand has increased majorly for diagnostic imaging, medical consumables, aesthetic, orthopedic and dental products. This is driven by increased healthcare spending and rising awareness about different treatment methods. Rising share of esoteric tests has created demand for modern equipment such as pacemakers with micro-chip technology, laser surgical device and test kits, which may include monoclonal antibody technology.
How have the Different Segments in Indonesia Medical Device Market Performed?
Diagnostic imaging products have accounted for the largest share of ~% of the revenue share in Indonesia Medical Devices market in 2017. This is due to the increase in the number of hospitals specializing in cancer, cardiology and the increase of non-communicable diseases who demand specialized medical devices in order to provide better quality services. This is followed by medical consumable product with ~%, aesthetic devices with ~%, auxiliary devices with ~%, dental products with ~% and orthopedic implants with ~%. Hospitals both public and private are the major end users of medical devices and have accounted for ~% of the revenue in Indonesia Medical devices market in 2017. The medical clinics and Laboratories and other healthcare institutions together have contributed ~% of the revenue. The major method of procurement has been through e-catalogue where the manufacturers and distributors can register their medical devices. Additionally, the hospitals release tenders in order to procure the medical devices or they have partnered with the suppliers
How Have the Major Segments in Indonesia Medical Device Market Performed?
Imports have accounted for ~% of the revenue share in Indonesia Medical Device Market in 2017. The imports are largely related to more sophisticated medical and surgical instruments and infrastructure. The share of local companies in the market revenue has increased from ~% in 2014 to ~% in 2017. Most of these devices are imported from USA, Germany, the Netherlands and Japan. The lower share of domestic production is majorly due to lack of capabilities and fewer numbers of local manufacturing companies in Indonesia
Syringes, Needles and Catheters have accounted for the major share of ~% in the Indonesia medical consumables market in 2017. Bandages and dressings have accounted for the second largest share of ~% in the medical consumables market. Suturing materials have contributed ~% to the revenue share. Ostomy products have accounted for ~% of the market and other consumables registered ~% of the revenue share
What are the major Trends, growth Drivers and Challenges in Indonesia Medical Device Market?
E-Catalogue is a key development that the government is continually improving on since it is a game changer that will affect the procurement of medical devices. Through e-catalogue, bad bureaucracies could be eliminated resulting in a more efficient procurement. At the same time, transparencies in pricing help to create a healthy competition. As of March 2015, 53 providers are listed in e-catalogue and the numbers continue to grow. Big companies like Philips, Sysmex, Bbraun, and GE have also listed in e-catalogue. The implementation of the Jaminan Kesehatan Nasional (JKN) insurance scheme has spiked patient volumes significantly, heightening the demand for hospital beds, medical devices, affordable medicines and diagnostic services.
Corruption and heavy bureaucracy are an indisputable presence in the Indonesian market. Favorable payment term also plays a role in the decision, and inflexibility in terms of sales, payment schedules and length of contract could pose a barrier for buyers.
Further, some regulations regarding medical devices might pose a challenge for exporting companies, such as the mandatory registration of medical devices at the Ministry of Health before clearance through Indonesian Customs. This process can be lengthy and must be conducted by local distributors
What are the Major Companies Operating in the Space?
The Indonesia Medical device market is dominated by imported products. The local companies manufacturing is restricted to production of medical consumables and hospital furniture. The market is in the growing stage and with the implementation of Universal Healthcare System by the government; the demand for medical devices has further increased. The major competitive parameters include product portfolio, price, distribution network, after sales services and additional services.
The major local manufacturers include Indo Health Medical, PT Andini Sarana, PT Trimitra Garmedindo Interbuana, PT Mega Andalan Kalasan and Citra Medika Lestari. The major international players include GE Healthcare, Siemens, Philips, Samsung and Hitachi. Major distributors include PT Mensa Bina Sukses, PT Transmedic Indonesia and PT Surgika Alkesindo.
What is the Future Potentail of Indonesia Medical Device Market?
A shift towards more advanced medical equipment in the country, the expansion of private healthcare providers, increased government spending on healthcare and infrastructure development projects will drive growth in the long term. Geriatric population would also increase the demand for home-use devices as the patients in this age would opt for procedures in the comfort of home. Peritoneal dialysis is major example of such procedure, which is preferred by the patients to be conducted at home rather than visiting dialysis centers for hemodialysis. High prevalence of diabetes in the country is further going to increase the demand for glucose monitoring machines for home-use and peritoneal dialysis equipment for dialysis of kidney-failure patients, increasing the share of home-use devices. Aging population is going to impact the demand for orthopedic products and implants and assistive devices market in the positive manner
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