Increase in E-Commerce Penetration coupled with Development of Infrastructure – Dark Stores and Micro Fulfilment Centres across The Archipelago Will drive the Indonesia Online Grocery Market: Ken Research


    • The online grocery penetration in total grocery market is expected to grow and reach to more than 3.0% by the end of 2026.
    • Post Covid-19 outbreak average basket size of online order has increased, as people spent more time at home Food category accounted for about 15% of overall expenditure allocation followed by healthcare.
    • To enable quicker deliveries service providers might adopt technologies such as drone deliveries, warehouse automation, and voice ordering and ordering/searching by taking a picture in the app.

    Impact of Covid-19:  Companies witnessed a double-digit growth across all essential product categories namely water, fresh fruits, vegetables, health & nutrition, household supplies during the Covid-19 pandemic. Companies experienced a surge in average order size as customers were shopping in bulk. In order to fulfil the increased demand, companies expanded their delivery fleet by partnering with third party delivery companies to manage last-mile logistics. In addition to this, companies are also partnering with delivery fleets of bike ride hailing apps such as GoJek (GoRide) and food delivery companies to ensure door-to-door delivery.

    online grocery indonesia report

    online grocery indonesia report











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    Expanding Partnerships: It is anticipated that e-grocery companies would be extending tie ups with suppliers, grocery stores (hypermarkets, supermarket), food delivery companies, e-wallet companies and other fintech firms to leverage their capabilities to fulfil consumer orders. Other future strategies which the companies might adopt are Introducing express delivery, regional expansion, product portfolio diversification, focus on achieving operational efficiency and establishment of dark store and micro-fulfilment centres.

    Application of AI: Drone Technology, Voice Ordering, Artificial Intelligence & Machine Learning, Warehouse Automation is anticipated to drive the online grocery market in future. AI & Machine learning technologies can be used to provide a personalised shopping experience to the customer. As the industry is in growth stage a strong supply chain accompanied by enhanced demand prediction and consumer behaviour analysis is crucial to ensure sufficient availability of products timely delivery of the fresh produce at minimum wastage.

    According to the report by Ken Research titled Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego” the online Grocery Delivery Market will increase at a CAGR of 31.1% during outlook period 2021P – 2026F. The market will witness growth owing to introduction of subscription models & innovative strategies adopted by service provides, coupled with increasing demand from the population under the age bracket (25 – 37 years). Moreover, growing working population and rising internet penetration will further comprehend the market growth.

    Key Segments Covered: –

    By Region




    Lesser Sunda Islands


    Other Regions

    By Age Group

    18-24 years

    25-37 years

    38-44 years

    45+ years

    By Product Category

    Food & Beverages

    Household Supplies

    Beauty and Health

    Fresh Food


    By Gender



    By Mode of Payment

    Online Payment

    Cash on Delivery

    By Mode of Delivery

    In a Specific Time Period (Same Day or Next Day)

    Express Delivery (30 Minutes to 120 Minutes)

    Other (2 – 3 Days or More)

    By Type of Business



    Companies Covered










    Key Target Audience

    Online Grocery Delivery Companies

    Supermarkets & Hypermarkets

    E-commerce Companies

    Food Delivery Companies


    Time Period Captured in the Report:

    Historical Period: 2016 – 2021P

    Forecast Period: 2021P – 2026F

    Key Topics Covered in the Report: –

    Difference between Online & Offline Grocery Shopping. Why Online Grocery is the Way Forward?

    Target Addressable Audience

    Supply Ecosystem and Competition Parameters

    Demand Scenario, Target Customer and Factor Influencing Consumer Behavior

    Technologies Facilitating Online Grocery Industry

    Upcoming Technologies in Online Grocery Industry

    Cross Comparison of Operating Models (Marketplace, Pureplay and Omnichannel)

    Revenue Streams

    Marketing Strategies

    Addressable Gap in the Market and Possible Solutions

    Emerging Business Strategies

    Best Practices in Business

    Covid-19 Impact on Indonesia Online Grocery Market

    Analyst Recommendations

    For More Information on the research report, refer to below link: –

    Future of Indonesia Online Grocery Market

    Related Reports by Ken Research: –

    KSA Online Grocery Delivery Market Outlook to 2025- Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Kingdom

    UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

    Contact Us: –
    Ken Research
    Ankur Gupta, Head Marketing & Communications


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