India’s digital lending market is driven by the rise of Internet penetration, innovative models, and an enabling regulatory environment: Ken Research


June 2022 | India News

Increasing Popularity of Digital Lending

Since the BFSI market adopted digitization rapidly over the last few years, lending has drastically changed in India. Traditional lending still exists in many parts of the country. Nevertheless, digital lending solutions and services are increasingly being adopted across enterprises due to the benefits provided by digital solution providers. A key benefit of online lending is that it has eliminated the hassles associated with seeking loans offline.

India Digital Lending Market Future Outlook

Every corner of the world is now connected to the Internet:

Lending via digital platforms has become an effective alternative to traditional lending methods. People of all demographics and geographies can now access financial services online as the Internet reaches even the smallest of places in India. A number of innovative products are being offered by fintech companies like lending apps that have overcome traditional limitations, reduced transaction costs, and enhanced customer service levels.

COVID-19 Impact on Digital Lending:

With the customer being shut at their homes digital lending has been a savior in those panic situations. As people were stuck at their digital lending gained popularity during the covid-19 time. Consumers and businesses are increasingly taking their transactions online due to restrictions implemented in 2020. As a result, digital transactions have gained receptivity and confidence among consumers, while instant loans from lending apps have increased their proclivity. As a result of lower overhead costs, technology-driven optimization, and minimal manual intervention, digital lenders can meet the aggressive economic needs of the post-COVID era more efficiently.

The report titled India Digital Lending Outlook to FY’2027 by Ken Research suggested that the market has been showing significant and continuous growth. The market is expected to grow at a positive CAGR. Increased use of smartphones, hassle-free process, and quick approvals has been the driving force for increasing the demand in the country. Focus on deploying technology to enhance the customer experience will boost the market in India in the coming years.

Key Segments Covered

Digital Lending

  • By Duration of the loan
  • By Type of Lender
  • By User Split
  • By Type of loan
  • By Type of loan

Digital Lending – NBFCs

  • Type of Loans
  • Type of Consumer Loans
  • Type of Business Loans
  • Type of Business Loan Consumers
  • Type of Duration of Loan
  • Type of Region
  • Type of Zone

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Time Period Captured in the Report:

Base Year: 2022P

Historical Period: 2017-2021

Forecast Period: 2023F–2027F

Companies Covered:

  • Pine Labs
  • PayU
  • Faircent
  • Capital Float
  • Lending Kart
  • Aye Finance
  • Moneyview
  • Kissht and other

Key Topics Covered in the Report

  • India’s digital lending market overview and genesis
  • Financial Growth Analysis of Digital Lenders in India
  • Supply side ecosystem
  • SWOT Analysis of India’s Digital Lending Market
  • Impact of Covid-19 on Digital Lending
  • Challenges and Bottle Necks in India’s Digital Lending Market
  • Growth Drivers and Enablers for the Digital Lending Market in India
  • Traditional and Non Traditional Operating Models
  • Funding Scenario in Digital Lending Market
  • Detailed Analysis of India Digital Lending Market (Market size on the basis of Credit Disbursed, Market Segmentations by Type of Lenders, Type of Loans and Loan Durations)
  • Detailed Analysis of India Digital Lending – By NBFCs (Market size on the basis of Credit Disbursed, Market Segmentations by Type of Loans, Type of End Users, Type of Region and Zone, Type of Loan Security and Loan Durations)
  • Government initiatives and regulations, growth drivers
  • Future Market Projections for Digital Lending Market in India, FY’2027
  • Future Trends and Technologies
  • Details analysis of Competition in India Digital Lending Market (Market Shares; Cross Competition, Financial Cross comparison of Major Players, Strength and Weakness of Major players).

Related Reports:

India Buy Now Pay Later Market Outlook to 2026: Cascading Growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Payments due to increase in Customer Conversion and Sales Value 

India ATM Managed Services Outlook to 2026 (Second Edition) – By Managed Services (ATM Repair & Maintenance, ATM Site Management, Transaction Processing, Cash Reconciliation Statement, Content and Electronic Journal Management), ATM Supply & Cash Management (ATM Replenishment, CIT, CPD)

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Ken Research

Ankur Gupta, Head Marketing & Communications



Deepak Kushwaha