Penetration of Water Purifiers is really low in India. Only 8.7% of the population is using Electronic Water Purifiers. This presents huge growth opportunities in the market as wide population is available for penetration.
New consumer appliance companies are entering the market as the market attractiveness is increasing. Notable players such as BlueStar, Havells and international companies such as Cukcoo Electronics have recently entered the market.
Government is coming up with plans to conserve water. The National Green Tribunal directed Environmental Ministry to issue regulations to ban the sale of RO water purifiers in areas having TDS level lower than 500 PPM level.
Rural Focus will Lead the Future Growth: More than 60% of the Indian households are based in rural areas. As the income level is increasing and these areas are electrified, next wave of demand will be coming from these areas. The companies need to focus on establishing their presence in the rural areas by developing strategic partnership for retail distribution and after sales service.
Technology Integration: The companies are focusing on introducing products with various technological integrations such as IoT based water purifier, Wifi integrated purifiers, Purifiers with Smart Sensors in order to increase the product value in the urban areas. Many companies are also coming up Zero Water Wastage water purifiers in order to increase the customer convenience and reduce the water wastage caused in purification especially in RO water purifiers.
Government Initiatives for Improving Water Quality: The Ministry of Drinking Water and Sanitation has launched Swajal initiative in 115 aspirational districts of India. The scheme aims to provide villages with piped water supply powered by solar energy. The government has plans to spend around INR 1,000 Crores to provide clean drinking water in 27,500 quality-affected habitations. The ministry also announced the modernization of 2,000 water quality testing laboratories spread across the country.
The report titled “India Water Purifier Market Outlook to FY’2025– Rising Water Contamination and Growing Penetration in Rural Areas to Drive Market Growth” provides a comprehensive analysis on water purifier industry in India. The report covers various aspects including the current water purifier scenario in India in value and volume, its segmentations viz, market structure, sales channel, technology, end users and region, import and export scenario, major trends and development, issues and challenges, government regulations and competition benchmarking. The report concludes with market projections for future of the industry including forecasted industry size by revenue and volume.
Key Segments Covered:-
By Market Structure
By Sales Channel
RO Water Purifier
UV Water Purifier
Gravity Water Purifier
By End Users
Eureka Forbes Ltd
Kent RO Systems
Key Target Audience:-
Water Purifier Manufacturers
Consumer Appliance Companies
Water Purifier OEMs/Assemblers
Water Purifier Importers/Exporters
Modern Trade Chains
Time Period Captured in the Report:-
Historical Period – FY’2014FY’-2020
Forecast Period –FY’2021F-FY’2025F
For More Information, refer to below link:-
Ankur Gupta, Head Marketing & Communications