Vietnam News
- ~60% of grocery orders were placed by customers belonging to 25-44 years age group.
- The online grocery shoppers in Vietnam prefers Express Delivery for their orders.
- Most orders come from the major Urban Cities – Ho Chi Minh, Hanoi and Da Nang.
Increasing Demand among Working Professionals: The demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping. Moreover, smartphone users aged 25-44 (targeting working professionals) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs is the target population for online grocery delivery companies.
In addition to this, demand for online grocery has increased among the people living independently as they are increasingly outsourcing their chores, such as grocery shopping to reliable vendors online. About 30% of the online grocery buyers are frequent shoppers. They place the order around 3-5 times a month.
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Increasing Internet and Smartphone Penetration
Smartphone user population aged 25-44 stood at 61.37 Mn in 2021P. These smartphone users (Tech-savvy population) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs is the target population for online grocery delivery companies.
Innovative Strategies adopted by Service Providers: Service providers in Vietnam are constantly upgrading themselves to adapt to the needs of the customers. Companies have been focusing on developing infrastructure to control last mile delivery and offer express delivery to customers, within 120 minutes. Express Delivery (30 – 120 minutes) is the most preferred delivery mode among online grocery users in Vietnam.
Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalise experience to customer.
According to the report by Ken Research titled “Vietnam Online Grocery Market Outlook to 2026F- Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players”, the Online Grocery Delivery Market will grow at a CAGR of 20.4% during the period 2021P – 2026F. The market will witness growth owing to changing purchasing habits of consumers, rapid growing e-commerce awareness and introduction of subscription models & innovative strategies adopted by service provides.
Key Segments Covered:-
By Product Category
Beauty & Health
Food & Beverages
Fresh Food
Household supplies
Others
By Mode of Payment
Cash on Delivery
Online Payments
By Age Group
18-24 years
25-34 years
35-44 years
45+ years
By Type of Business
B2B
B2C
By Mode of Delivery
In a specific time period
Express Delivery
Others
By Cities
Ho Chi Minh City
Hanoi
Da Nang
Companies Covered:-
Shopee
Tiki
Lazada
Chopp
GrabMart
Co.opmart
Key Target Audience:-
Online Grocery Delivery Companies
Supermarkets & Hypermarkets
E-commerce Companies
Food Delivery Companies
Investors
Time Period Captured in the Report:-
Historical Period: 2016–2021P
Forecast Period: 2021P-2026F
Key Topics Covered in the Report:-
How is the Online Grocery Market positioned in Vietnam?
Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform
Target Addressable Audience for the market
Supply Ecosystem and Challenges
Demand Scenario, Target Customer and Factor Influencing Consumer Behavior
Cross Comparison of Operating Models (Marketplace and Omni-channel)
SWOT Analysis
Current Technologies Facilitating Online Grocery Delivery Industry
Upcoming Technologies in Online Grocery Delivery Industry
Investment and Funding in Online Grocery Delivery Companies in Vietnam
Competitive Landscape – Cross Comparison of Major Players
Company Profiles
Future Market Analysis and Trends
Analyst Recommendations
Research Methodology
For More Information on the research report, refer to below link:-
Related Reports:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
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