Investments by Department Retailers in tech-based services to elevate MEA market: Ken Research


Ken research declared the recent publication on Department Stores Retailing in Middle East and Africa, 2015-2020,” which offers insights on Middle East and Africa’s department stores retail landscape including current market sizes, the Middle East and Africa’s fastest growing markets and category groups. Furthermore, in-depth analysis of the market size and category forecasts for the specific regions and countries, and also features major retailers, key innovative retailers, and department store retail trends. The publication covers five largest retail markets in Middle East and Africa and the shrewd analysis of the latest trends, market dynamics covering 10 category groups and key innovations in retail space in major countries across the region. Individual concentrating on the competitive landscape or on the latest trends can drive all such information from this publication.

Economic Outlook

Monetary development in the Middle East and North Africa (MENA) is stagnating. The World Bank ventures overall GDP development to be under 3% for the current year. Political instability is a major issue which may hamper not only the economic growth potential, but might also block initiatives to promote internet usage, development of e-services and consequently also affects the growth potential of e-commerce. The social uprisings that emerged in the region are indicative of the threats that low living standards and lack of political freedom pose to long-term sustainable stability.

Online Retailing in MEA

B2C retailer – have their roots in ecommerce. MEA is the smallest ecommerce market in the world. Development in the area is faster than in many other regions across the globe, except Asia-Pacific, where B2C e-commerce in China is growing at a rapid speed. The maximum number of Internet users in the Middle East and Africa is estimated to be in Egypt, followed by Morocco and Saudi Arabia. However, Internet penetration was at its top in Qatar and the United Arab Emirates. Online shopping in the Middle East and Africa region boomed especially as a result of group buying websites.

Recent Trends

Saudi Arabia dominates this province of total department sales in the Middle East and Africa in 2015. Success of department sales in Saudi Arabia will be driven by healthy economic factors and expanding mall openings in major cities, of which department stores has to be focal attractions. Traditional department retailers in South Africa are facing challenges amid decline in spending and enhancing competition. Department stores have invested bulk amounts in technology-based services to simplify the buying process.

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Ken Research
Ankur Gupta, Head Marketing & Communications


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