Iraq E-Commerce Logistics and Warehousing Market , Industry, Revenue, Market size: Ken Research

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How is the Iraq E-Commerce Logistics and Warehouse Market Positioned?

Iraq is one of the top-ranking countries in Asia in terms of internet penetration with 75% penetration in 2021. Iraq’s internet infrastructure, youthful, tloech-savvy population and rising mobile/broadband penetration rates all point to strong potential for the country’s e-commerce market. Iraq’s e-commerce market registered a double-digit year on year growth for the last few years owing to the rising Internet and smartphone penetration, growing middle class population and tech-savvy millennials. Improving logistics has a major influencer for e-com growth in Iraq. The advent of players offering last-mile delivery options has allowed retailers to improve e-com logistics to support growth and scale.

Iraq E-commerce shipments market has been observed in its early growth stages of development, thus growing year on year majorly due to rising E-retailing coupled with increase in the number of online orders. The Iraq shift towards e-commerce is boosted by certain factors including growing middle class, evolution of payment methods, and convenience of a digitalized shopping experience. Furthermore, the COVID-19 Pandemic is also responsible for the growth of e-commerce GMV.

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Expansion in internet services (~75% internet penetration in 2021) coupled with increasing demand for online logistics services have collectively given a boost to development of E-commerce shipments industry in Iraq. Updated Technology such as Live Tracking, Automation, WhatsApp Bots, AI Systems, IoT, and Telematics are used by e-com logistics players.

IRAQ E-Commerce Shipments Market Segmentation

By Source of shipment: Majority of the shipments in Iraq are sourced domestically.

By Delivery: Majority of the orders are delivery within the next day of placing the orders. While same day and more than two day delivery contribute equally.

By Payment Method: Cash on delivery accounted for highest number of orders. This can be attributed to low financial inclusion in the country.

By Location: Majority of the orders placed are from Baghdad, followed by Mosul, Erbil and Basra.

By Volumetric Weight: Maximum number of orders weigh 1-3 Kg, followed by 3-6 Kg. Consumers usually purchase low weight products such as Fashion Mobile Phones and Accessories

By Age group: Most of the orders placed are by people lying in the age group of 15-35 due to rising awareness of convenience among the consumers as well as increasing tech savvy behaviour.

By Product category: Maximum number of orders belong to the fashion category, followed by electronics.

By Gender (by utility): Majority of the orders are placed by females.

By Gender (by account): Majority of the orders are placed by account belonging to males.

Competitive Landscape of Iraq E-Commerce Logistics Market

The e-commerce logistics space in Iraq is in Growth Stage and is fragmented with presence of ~100+ Express Logistic companies and 1000+ unorganized dabbawallas delivering the E-Commerce Shipments across the country. Top 3 players are Aramex, Sandoog and Iraq Post. Companies are battling against each other to acquire and retain clients, expand geographical presence, expand service offering and improve unit economics to increase margins. Fleet size, number of orders, clientele, and number of delivery centers, value-added services, price, and delivery time are the key competing parameters for the e-commerce logistics providers.

Iraq E-Commerce Warehouse Market

The warehousing market in Iraq is in the growing phase where majority of the domestic companies are operating through their own in-house operations and are less focused towards out-sourcing it to 3PL companies.

Iraq E-Commerce Logistics Market Future Outlook and Projections

Over the forecast period, Iraq E-Commerce Logistics Market is expected to drive up the demand because of expected surge in internet penetration, especially its exposure to the youth. Due to the COVID-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The e-commerce logistics market in the country is expected to grow on the back of new technologies such as Automation, Blockchain, and the Internet of Things, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Segments Covered