Future Outlook of Italy Car Rental Market: Ken Research


Italy Car Rental Market by market structure

The Italy Car Rental market is segmented by market structure into organized and unorganized market structure. Most tourists prefer the organized sector as they look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.

Competition Scenario in Italy Car Rental Market

Italy Car Rental Market is at a growing stage. The country has over ~ Market Players in Car Renting. Italy Car rental market is dominated by major players such as Europcar, Avis, Hertz, Rentalcars.com, Easycar.com, and many others Italy’s Car Rental Market is in the Growing stage owing to rising internet connectivity and smartphones penetration along with rising tourism.

What is the Expected Future Outlook for the Overall Italy Car Rental Market Across the globe?

The Italy Car Rental market was valued at EUR ~billion in 2022 and is anticipated to reach EUR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future. The Italy Car Rental market is driven by rising tourism, growing internet connectivity. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.

Also, owing to the increasing demand from tourists for business and leisure purposes hiring rental cars along with the Italy government’s decision to increase the tax-free travel allowance. The growing penetration rate of the internet and smartphones are driving more people to rent a car as the services are mainly provided through online platforms.

The rise in domestic and international tourism across the country is likely to witness major growth in the market. In 2021, domestic expenditure accounts for around ~% of total tourism spending. The contribution of travel and tourism spending is the key factor toward the Italian GDP. Such an increase in travel and tourism sectors across the country is witnessing major demand for car rental services, which in turn witnessing major growth for the market.

Along with rising internet penetration across the country and increase in use of smart phone application for online car rental booking is likely to witness significant growth for the market. For instance, in 2021, the number of active internet user in Italy counted more than ~ million, such increase in use of internet will help to boost the market.

Key Segments Covered in the report: –

Italy car Rental Market

By Market Structure

Organized market

Unorganized market

By Type of Vehicles

Small Cars/ Hatchbacks




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By Mode of Booking



By Application



By Fuel Type




Key Target Audience

Car Rental Service Providers

Car Rental Companies aiming to establish in the Italy

Italy Automotive Industries

Government Bodies & Regulating Authorities

Venture Capitalist targeting the car rental market

Automotive industry association

Car Manufacturers

Existing Car Rental Companies

OEM Dealerships

New Market Entrants


Car Rental Associations

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Time Period Captured in the Report

Historical Period: 2017-2022P

Base Year: 2022P

Forecast Period: 2022P-2027F

Companies Covered:








Key Topics Covered in the Report

Executive Summary

Country Overview of the Italy

Overview of Automotive Industry in Italy

Ecosystem and business cycle of Italy Car Rental Market

Value Chain Analysis of Italy Car Rental Market

Italy Car Rental Market Sizing, 2017- 2022P

Market Segmentations of Car Rental Market in Italy

Snapshots on different Car Rental Markets in Italy

SWOT Analysis of Italy Car Rental Market

Growth Drivers of Italy Car Rental Market

Government regulations of Italy Car Rental Market

Trends and Developments of Italy Car Rental Market

Challenges of Italy Car Rental Market

End User Analysis of Car Rental Market in Italy

Competitive Analysis of Car Rental Market in Italy

Future Outlook and Projections of Car Rental Market in Italy

Analyst Recommendations

Research Methodology

For more information on the research reports, refer to below link: –

Future Outlook of Italy Car Rental Market

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