Ken Research: How is the UAE UPS Market Is Positioned?


UAE UPS market has been witnessing considerable year on year growth over the past decade as the number of SMB’s and other commercial establishments have continuously risen during the period. Moreover, the IT and data center market of the country has also enhanced providing a significant boost to the industry over the period 2011-2016. Data centers has accounted for a large apportions of demand for online types of UPS systems in the UAE. The data center services market in the country has amplified from USD ~ million in 2014 to USD ~ million in 2016.  Such growth in the data center market has further supplemented the growth in the UAE UPS market over the period 2011-2016.

The market is largely dominated by three players namely APC, Vertiv and Eaton that have accounted for a combined revenue share of ~% in 2016. UAE UPS market was valued at USD ~ million in 2011, which augmented to USD ~ million in 2016.

UAE UPS market thrives majorly from the import of tools from countries such as China, the Philippines, Germany, Italy, US, India, France, Slovakia and others.  Almost all the manufacturers present in the industry are importing ~% of their goods from these countries. The proportion of domestic production is almost negligible. None of the key players operating in the market is manufacturing their UPS systems domestically in the UAE. The custom duty on import of UPS systems in the UAE is ~% due to which all the major players are importing their products and saving on various investment costs.

Indirect channel is the most prevalent way of selling UPS systems in the UAE. Majority of the manufacturers in the market have channel partners spread in different parts of the country.  Major companies like APC, Eaton, Emerson Network Power/Vertiv and Tripp Lite have a distribution network consisting of two entities, Resellers and System Integrators.

What have been the Major Segments that has Driven Change?

Segmentation by Type of UPS

Line interactive type has been the most popular UPS type in the UAE due to high reliability, ideal for rack/distributed servers and for harsh power environments. These types of UPS systems are demanded by majority of commercial establishments in the UAE due to which it has gathered the largest share in the market. It has accounted for a share of around ~% during 2016. Online systems followed line interactive systems due to its popularity among large organizations and data centers. Moreover, online systems are slightly more expensive considered to line interactive systems, resulting in high revenue generation.

By KVA Rating

Below 10 KVA have gathered the share of ~% in the UAE UPS market during 2015, by revenue. Majority of SME’s in the UAE use UPS systems with KVA rating below 10. As of 2016, there are around ~ SMEs in the UAE that for around ~% private-sector employment. SME’s in Dubai have witnessed around ~% year on year growth in Dubai over the period 2011-2016 With around ~ new SME’s opened in Dubai alone during 2016. Apart from this, retails shops, malls, schools, colleges and residential sector also demands UPS of below 10 KVA.

By End Users

Commercial segment accounted for the largest share of ~% in the revenues of the UPS market in 2016. There are large numbers of end users from the commercial sector that generate significant demand for UPS systems such as commercial offices, government bodies, educational infrastructures and others. Projects for these end users are considerably larger compared to residential sector. For instance, during 2015, 30 KVA APC by Schneider Electric UPS systems was installed in Dubai Police Headquarters recently. The cost for the project was AED ~ (USD ~) which is significantly more than residential projects. Moreover, the commercial segment generates demand for all three types of UPS systems (line interactive, standby and online).

How Has Imports Driven UAE UPS Market?

UAE UPS market is driven by imports. Almost all the players in the space are importing their UPS systems from different countries and selling them in the UAE.

As of 2016, almost ~% of the UPS systems sold in the UAE are imported. All the major players in the market including APC by Schneider Electric, Emerson/Vertiv, Eaton, Socomec, AEG Power Solutions and Tripp Lite are importing their systems from different countries and selling them in the UAE.

Sales tax or custom duty on import of UPS systems in the UAE is ~%. US, China, the Philippines are the major countries that export UPS systems to the UAE. Apart from these, Germany, Italy and France are also considered as key exporters of UPS systems. As of 2016, these countries account for more than ~% of the total share of import of UPS systems in the UAE.

Companies Cited in the Report

List of Companies                                                                   Companies Covered in the Report

  • APC by Schneider Electric
  • Emerson Network Power/Vertiv Major Players
  • Eaton
  • TrippLite
  • AEG Power Solutions
  • Socomec

Key Factors Considered in the Report

  • Comprehensive analysis of the UAE UPS Market and its segments
  • Listed major players and their positioning in the market
  • Identified major industry developments in last few years and assessed the future growth of the industry
  • Future outlook and projections of the UAE UPS market

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Ken Research
Ankur Gupta, Head Marketing & Communications


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