Landscape of Customer Pain Points / Decision Making Outlook: Ken Research


A pain point is a detailed problem that potential consumers of your business are monitoring. In the other terms, you can think of pain points as the issues, plain and modest. Similar to any issue, customer pain points are as assorted and varied as your prospective consumers themselves. Whereas, not all the factors will be concern of the paint point they’re witnessing, which can generate the marketing to such singulars difficult as you proficiently have to support your prospects realize they have an issue and influence them that your product or service will support solve it.

In addition, our market research report will support you understand several possible customer pain points and effectively allows you to bring the mandatory change to Grow Your Business. Numerous parameters that propel consumer’s decision making procedure involves the product pricing, firm’s reputation, convenient of procuring the product or a service, after sale services, corporate production potential, marketing mix and superiority of service. In addition, Ken Research’s wide-ranging analysis on the market size of the mosquito pervasiveness with aim on indoor enduring spray, player standing and business strategies for foremost players aided the client to evaluate the opportunities of entering in other geographies.

Although, determining the customer pain points impact both your sales and marketing strategy. The team of Ken Research recognizes the pain points effectively to tailor the pitch and present the products as the accurate solution. And marketers want to understand such pain points so that they can promote their solution more significantly in an appealing manner.

Businesses have to Identify Decision Makers in the End User Company in directive to target the accurate individual and device an applicable marketing strategy. By analyzing numerous and Effective Decision Making parameters, you can strategically recognize consumption drivers and consequently plan to enlarge your business by filling the prevailing gaps or by building strategies to improve customer experience. Our research reports deliver the holistic view to impending markets realized on the basis of customer’s decision making parameters.

We effectively observe how your consumers interact with your brand, whether offline or online would provide you a scope. Map out your consumers journeys provide businesses profit valuable insights and understanding regarding common consumer pain points. We sometimes generate the consumer personas to aim your time on the qualified prospects, escort the product development as per consumer demands, and align entire work around your business.

Not only has this, while conducting research we listen to your consumers as we believe that one of the best manners to identify consumers’ problem is by listening to them. Solving the problem by knowing it first through the perspective of a consumer is the best manner to handle it. Listening includes paying close attention to their demands and understanding how you can support them attains their objectives.

By using the right tools and strategies, we actively deliver you a fair idea about your client pain points as it becomes easier to approach them in the accurate manner and decision making.

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Importance of Decision Making

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Ken Research

Ankur Gupta, Head Marketing & Communications



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