The maternity products Industry in India has experienced a significant transformation in current years, reflecting a growing awareness of the unique needs of expectant and new mothers. India’s maternity products market size was valued at USD 1.7 billion in 2021 and is expected to reach USD 2.7 billion by 2029, at a CAGR of 6% from 2023 to 2030. This market caters to a range of products designed to provide comfort, support, and safety during the beautiful journey of motherhood. In this blog, we will delve into the maternity products market in India, offering an insightful analysis, an overview, and a glimpse into the trends and major players shaping the industry.
Maternity Products Market Overview
The maternity products market in India is a diverse and dynamic landscape that encompasses a wide array of items aimed at enhancing the maternal experience. From clothing and skincare to nutritional supplements and baby gear, the market caters to the holistic needs of pregnant women and new mothers. This includes products designed for prenatal care, postnatal recovery, breastfeeding support, and infant care.
Maternity Products Market Analysis
|Growth momentum & CAGR
|Accelerate at a CAGR of 8.27%
|Market Growth 2024-2028
|USD 160.87 million
|Mom & Me, Mothercare, Mamaearth, Chicco & The Moms Co
|If our report has not included the data that you are looking for, you can reach out to our analysis and get segments customized.
The market analysis reveals a positive growth trajectory for the maternity products sector in India. Factors such as rising disposable income, increasing awareness of maternal health, and a cultural shift towards prioritizing self-care during pregnancy contribute to the expansion of the market. Additionally, the e-commerce boom in India has made these products more accessible to a wider audience, driving further market growth.
Maternity Products Market Size and Share
As of the latest data, the maternity products market in India is estimated to be worth over $300 million and is projected to continue growing. The market’s share is distributed among various product categories, with maternity clothing, skincare, and nutrition being among the leading segments. The increasing willingness of consumers to invest in high-quality, specialized products for maternity contributes to the market’s share expansion.
Maternity Products Market Trends
Several trends are shaping the maternity products market in India:
- Rise of Sustainable Maternity Wear: There is a growing demand for sustainable and eco-friendly maternity clothing. Expectant mothers are increasingly conscious of the environmental impact and seek products that align with their values.
- Digital Health Solutions: The integration of technology in maternity products is on the rise. From pregnancy tracking apps to smart wearables for monitoring maternal health, digital solutions are gaining popularity among tech-savvy mothers.
- Nutritional Supplementation: The emphasis on maternal nutrition has led to an increased demand for prenatal and postnatal nutritional supplements. Brands are introducing innovative and targeted formulations to meet the specific needs of expectant and new mothers.
- Inclusive Maternity Fashion: Maternity fashion is becoming more inclusive, with brands focusing on diverse body types and sizes. The emphasis is on promoting body positivity and ensuring that all mothers have access to stylish and comfortable clothing.
Maternity Products Market Outlook
The Maternity Wear market is expected to experience an expansion at a Compound Annual Growth Rate (CAGR) of 7.58%. The outlook for the maternity products market in India is optimistic, with several factors contributing to its continued growth:
- Government Initiatives: Government initiatives promoting maternal and child health are likely to drive awareness and encourage the adoption of maternity products among a larger section of the population.
- E-commerce Dominance: The dominance of e-commerce platforms in India provides a convenient and accessible avenue for mothers to explore and purchase maternity products. The online retail space is expected to continue playing a significant role in the market’s expansion.
- Cultural Shift towards Self-Care: A cultural shift towards prioritizing self-care during pregnancy and postpartum is expected to fuel the demand for specialized maternity products designed to enhance the overall maternal experience.
Maternity Products Market Major Players
Several major players contribute to the thriving maternity products market in India:
- Mom & Me: Mom & Me is a prominent retailer offering a comprehensive range of maternity and baby care products, including clothing, skincare, and nutritional supplements.
- Mothercare: Mothercare is an international brand with a strong presence in India, offering a diverse array of maternity and baby products, including clothing, accessories, and furniture.
- Mamaearth: Mamaearth is known for its natural and toxin-free skincare products for mothers and babies, catering to the growing demand for clean and organic formulations.
- Chicco: Chicco is a well-established brand offering a wide range of maternity and baby care products, including clothing, feeding accessories, and baby gear.
- The Moms Co.: The Moms Co. specializes in natural and toxin-free skincare products for mothers and babies, addressing the increasing preference for clean and safe formulations.
In conclusion, the maternity products market in India is experiencing a positive growth trajectory, driven by factors such as increased awareness, changing consumer preferences, and the convenience offered by e-commerce platforms. The industry’s focus on innovation, sustainability, and inclusivity ensures that expectant and new mothers have access to a diverse range of products that cater to their unique needs. As the market continues to evolve, it holds the promise of further enriching the maternal journey and contributing to the overall well-being of mothers and their precious little ones.