1. 4% of the population uses smartphones in 2021, and people belonging to the age group of 20-34 years constitute the highest number of smartphone users.
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Affordable devices and packages, subsidies, aggressive competition, and promotions among service providers were observed to be the driving factors for this growth. Growing use and reliance on smartphone-based applications may also contribute to the increase. On the other hand, feature phone users were on a declining trend which stood at only 7.5% in 2021. The usage of smartphones among all age groups reached more than 80% in 2021. It was observed that smartphone usage is the highest amongst the respondents under the age of 35, and the trend is declining in the older age groups. On the other hand, feature phones are mostly used by individuals aged 65 years old and above.
2. Malaysia Used Smartphone Market has grown in the last five years.
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Affordable devices and packages, subsidies, aggressive competition, and promotions among service providers were observed to be the driving factors for this growth. Growing use and reliance on smartphone-based applications may also contribute to the increase. On the other hand, feature phone users were on a declining trend which stood at only 7.5% in 2021. The usage of smartphones among all age groups reached more than 80% in 2021. It was observed that smartphone usage is the highest amongst the respondents under the age of 35, and the trend is declining in the older age groups. On the other hand, feature phones are mostly used by individuals aged 65 years old and above.
3. Offline dealers dominate Malaysia Used Smartphone Market
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Offline dealers of the used smartphone market have a 50.0% share of the market as people prefer being able to check and verify the condition of the used smartphone before buying it. Classified Sellers of Used Smartphones like COMPASIA, Lazada, Shopee, etc., constitute the second largest market share. In 2021, offline marketplaces dominate the market. Marketing through online marketplaces is popular among all types of online and classified businesses. Companies that have a strong presence offline, carry out their marketing through social media platforms or their own websites.
