Ongoing Optimistic Shifts in the Economy to Strengthen Real Estate Industry: Ken Research


Real estate industry is going through huge shifts with the support of the technology and advanced equipments. Out of many product segments, Concrete repair mortar is one of the products which have gained importance over a period of time as this material is used to mend and protect the concrete structures and it successfully offers fortification against chemical anchoring, cracking, and reinforcement corrosion. Thus, CRMs are generally use to repair, maintain, and restore the architectural shape of old structures and also, to restart the functional works rapidly in old and deteriorated buildings. According to Ken Research “Real Estate Industry Analysis”, the demand for CRMs never falls apart since the concrete structure of any building along with its infrastructure deters over time due to fluctuating climatic conditions and other environmental hazards.

The industry research reports published by Ken Research, company’s “Real Estate Business Review” reports provide a professional and in-depth study on the current state of the real estate industry worldwide. It provides a comprehensive analysis to its users involving the integrity of logic and totality of contents. Basically, the report entails an outlay of the industry including specific definitions, classifications, applications and industry chain structure along with a market analysis for the international market including development history, competitive landscape analysis, and major regions’ development status. Also, the development plans and policies are well discussed along with manufacturing processes and cost structures.

In Asia CRM industry is mainly split by (a) product types, with production, revenue, price, and market share and growth rate of each type, which is further segmented into- polymer cementations and epoxy-based; and (b) by applications, focusing on consumption, market share and growth rate of Concrete Repair Mortars (CRM) in each application that includes- building and car park, road and infrastructure and utility industries.

The Real Estate industry in Asia majorly caters to regions namely: China, Japan, India and Korea wherein the focus remains on the leading manufacturers after well considering factors like- production, price, revenue and market share for each manufacturer. The key players of this industry are namely: BASF, Pidilite Industries, THE EUCLID CHEMICAL COMPANY, Sika, Saint-Gobain Weber, Adhesives Technology Corporation (ATC), Flexcrete, Mapei, Remmers, and Tarmac.

It was observed that Asia-Pacific accounted for the largest market share, and since then, it has managed to maintain its position and is further expected to remain the market leader in the coming years. The huge growth rates of construction industry in countries like China, India, and Australia have resulted in an augmented demand for concrete repair mortars in both residential as well as non-residential building applications. Moreover, this growth trend is further expected to be supplemented via tremendous increase in the overall expenditure over repair and maintenance of buildings, transport and other related infrastructural amenities in countries like Japan.

Thus, the mushrooming expenses on overall infrastructure in Asia will be one of the key demand drivers for this industry and furthermore, with booming demands for alternative materials in cement manufacturing process, due to higher preferences being of repairing the existing infrastructure despite of constructing new buildings; the industry will proliferate by leaps and bounds.

Real Estate industry has witnessed major shifts in recent years and is majorly driven by the ongoing developments in end-user industries like building and car park, road and infrastructure, and utility industries. Associated with the relevant linkages between demand, investment, trade and productivity; the global growth is expected to persist ameliorating year after year with the futuristic concepts of “removing extreme poverty” and “generating decent employment opportunities for all”.

Lately, there has been a hike in the demand for polymer-modified mortar and thereby its use as a construction material in structural applications is amplifying because its exceptional durability properties have been made known to the builders. Even, the concept of green buildings is gaining momentum in this market and on investigation; it has been revealed that nearly 60% of the infrastructure projects would be green by the end of 2018 wherein the largest percentage share of such green building activities is foreseen to be in the commercial building segment.

Also, both the road and infrastructure have been noticed to be the fastest growing end-use related segments and owing to the breakthrough of high investments in the real estate sector; the global market is anticipated to evolve at a decent CAGR growth rate in next five years.

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Ankur Gupta, Head Marketing & Communications