Online Advertising Industry Achieve Greater Success: Ken Research


Advertising plays an imperative role in the market by delivering the information flows and addressing information asymmetries to the customers about new products or deals. Online advertising, also well-known as online marketing, internet advertising, digital advertising, or web advertising is a form of marketing and advertising which utilizes the Internet to convey the promotional marketing messages to customers. Online advertising is delivered by a series of interconnected multiple platforms that simplify the matching of advertisers and customers. The augmenting habits of individuals towards online portals and social networking sites, which resulted in an augmented online population and streaming, are the foremost influencing drivers for the growth of the Online Advertising Industry.

Over the years, technological innovations regarding the internet, amalgamated with its growing commercial use and the speedily growing number of internet users around the globe, have not only shaped the evolution of online advertising and produced dissimilar forms of digital advertising but have also given grow to new advertising business models and fresh market levels and players.

Additionally, there are dissimilar advertisements for mobile devices, entailing click to download, click to call, image text, and banner ads. Moreover, customers widely prefer smartphone devices over laptops or desktops, due to convenience and portability. Similar functions can be functioned on the former, owing to which mobile platforms are projected to grow lucratively.

Based on the Online Advertising Market Report, the growth of the market can be accredited to the augmenting preference among individuals for mobile devices to gain the information on the go and subsequently the sustained transition from desktop PCs to smartphones. The growth can also be accredited to the proliferation of smartphones, which has triggered the consumption of digital media and is encouraging marketers to push more online ads on social media and several other digital platforms for a greater exposure and more visibility. The sustained shift from wired communication to wireless communication and subsequently the augmenting adoption of wireless communication devices, which is projected to trigger the consumption of digital media, also bodes well for the growth of the market over the review period. Advertising companies are progressively following digital marketing channels and delivering the publishers with advanced advertising capabilities.

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In other words, the augmented use of smartphones has delivered new chances for marketers to employ with customers and improve their relationships. This is projected to underwrite to the growth of the digital marketing software market in the coming years.

Asia Pacific is projected to register significant growth over the forecast duration. The region is characterized by a high population density, proliferation of smartphones, and sustained rollout of high-speed data networks. Moreover, a great proportion of smartphone users in the region is retrieving social media through their mobile devices. Hence, region proposes the immense opportunities for online advertising. Promotional events, such as the Digital Marking Summit Asia, proposing the market players a chance to showcase their digital marketing software solutions in the Asia Pacific region are also projected to influence the market in the region.

For more information on the research report, refer to below link:

Online Advertising Market Report

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Ankur Gupta, Head Marketing & Communications