Taiwan Online Advertising Market Research Report: Ken Research

0


Taiwan Online Advertising Market Segmentation by Sectors on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018

By Cost Model (CPA, CPM and CPA): CPM i.e. Cost per Mile segment dominated the Taiwan online advertisement market in terms of online advertising expenditure during the year 2018. Publishers prefer CPM model because of the low financial risk for them. Both CPC and CPA models collectively grabbed the remaining market share in 2018. The cost per click model is being preferred by small businesses/start-ups to

Taiwan Online Advertisement Market Cover Page

Comparative Landscape In Taiwan Online Advertisement Market

Competition within Taiwan online advertisement market was observed to be highly fragmented for advertising agencies with many start ups recently entering into the space. These new companies are introducing innovative methods of capturing their target audience while the old firms are expanding their foothold into this space with the help of the existing data they possess. Some of the well known ad agencies in Taiwan are Growth Hackers, Gremlin Works, Fimmick, Carat and Lion and others. These companies are competing on parameters such as pricing of the services offered (average hourly rate), minimum project size and service portfolio. Whereas on the other hand, competition within online platforms was observed to be concentrated as it includes big players such as Google and YouTube, Facebook and Instagram.

Taiwan Online Advertisement Market Future Outlook And Projections

The Taiwan online advertisement market is estimated to grow at a positive double digit CAGR during the forecast period 2019-2023.  Expenditure on online advertising by major companies is further expected to increase due to improvement in business environment and growing market for start-ups. The E-commerce market in Taiwan is also expected to rise thus, giving the companies another platform to reach out to their target customers. Apart from that, the government of Taiwan is also working towards improving the internet infrastructure and promoting mobile payments in the country which is further anticipated to give a boost to this market in Taiwan.

Key Segments Covered

By Type (On the Basis of Ad Spent)

Digital Advertising Market

Traditional Advertising Market

By Medium (On the Basis of Ad Spent)

Desktop Advertising

Mobile Advertising

By Type (On the Basis of Ad Spent)

Display Advertising

Video Advertising

Search  Advertising

Buzz / Content Advertising

Other Advertising (Mail Advertising, MMS and SMS)

By Type On the basis Of Platforms (On the Basis of Ad Spent)

Social Media Advertising

Facebook

Instagram

Others

Video Advertising

YouTube

Others

Search  Advertising

Google

Yahoo

Others

Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018

Social Media Advertising

Mobile

Desktop

Video Advertising

Mobile

Desktop

Search Advertising

Mobile

Desktop

Buzz / Content Advertising

Mobile

Desktop

Other Advertising (Mail Advertising, MMS and SMS)

Mobile

Desktop

By Sectors (On the Basis of Ad Spent)

FMCG

Healthcare

Entertainment & Media

Finance and Financial insurance

E-Commerce

Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)

By Cost model (On the Basis of Ad Spent)

CPM

CPC

CPA

Key Target Audience

Advertising Agencies

Social Networking Platforms

End User Industries Investing in Online Advertising

Investors

Time Period Captured in the Report:

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered in Taiwan Online Advertisement Market:

Major Ad Agencies

Growth Hackers

Gremlin Works

Fimmick

Asia Pac

J Walter Thompson

iProspect- Taiwan

Others (Dentsu Network, Web Gene, Lion& Lion Co.)

Major Online Platforms

Google and YouTube

Facebook

Instagram

Yahoo

Line

Key Topics Covered in the Report

Executive Summary

Research Methodology

Taiwan Online Advertising Market Introduction

Stakeholders in Taiwan Online Advertisement Market

Value Chain Analysis in Taiwan Online Advertising Market

Taiwan Online Advertising Market Size, 2013-2018

Taiwan Online Advertising Market Segmentation, 2013-2018

SWOT Analysis of Taiwan Online Advertising Market

Trends and Developments in Taiwan Online Advertising Market

Issues and Challenges in Taiwan Online Advertising Market

Regulatory Framework in Taiwan Online Advertising Market

Customer Profiling in Taiwan Online Advertisement Market

Case Studies Covered in Taiwan Online Advertisement Market

Comparative Landscape in Taiwan Online Advertisement Market

Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023

Analyst Recommendations in Taiwan Online Advertisement Market

For More Information on the research report, refer to below link:

Taiwan Online Advertisement Market

Related reports

Oman Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action)

Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others)

Singapore Online Advertising Market Outlook to 2023 – By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action)

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Share.

Comments are closed.