OTA is a form of wireless transmission platform being widely used over the broadcasting industry. It is widely being used in the television and the radio platforms over the broadcasting channels wirelessly. The advancement in technology, and broadcasting industry further broadcasting the channel platform by adopting it over the advanced technology transmission platforms. One of the key technology being used over the OTA transmission platform as ARTC 3.0, which is just next-generation transmission platform being deployed over the advanced error correction associated to the physical layer and the new technologies designed to generate wireless data over an IP delivery system. The advanced transmission platforms over-the-air would further change delivery platforms audio, video and other services over the forecast period.
According to study, “OTA Transmission Platform Market by Component (Platform and Services) and Platform Type (Television, Radio, Mobile, and Streaming Devices): Global Opportunity Analysis and Industry Forecast, 2018-2026”. Some of the key companies operating in the global OTA transmission platform market are AirTV L.L.C, GatesAir Inc., Channel Master, Gemalto NV, LG Electronics Inc., Harmonic, Inc., One Media 3.0, LLC, SK Telecom Co., Ltd., Sinclair Broadcast Group, Inc., and TiVo Corporation. The companies are further exploring the market by mergers & acquisitions, expansions, investments, new service launches and collaborations are some of the preferred strategies being adopted.
Based on component, OTA transmission platform market is segmented as services and platform. Platform segment is further sub-segmented as television, supply chain management, mobile, radio, streaming devices and others. Radio segment dominates the market owing to increase in government intervention in the digitization of radio signals and broadcasting. Based on services, market is segmented as installation services, consulting services and support or maintenance services. In addition, based on end-user, market is segmented as media & entertainment, information technology (IT), healthcare, education, individual and others.
The OTA transmission platform market is driven by rise in need for enhanced channel presentation and operations efficiency, followed by increase in demand for better picture quality & wireless transmission platforms and rise in adoption of technologies in various verticals. However, lack of sufficient OTA infrastructure may impact the market. Moreover, increase in research & development (R&D) spending or IT investment in broadcasting industry and growth in advent of ATSC 3.0 standards are key opportunities for market. Furthermore, rise in demand for online/on-demand content services is a major trend for market.
Based on geography, the North-American is a prevalent region in global OTA transmission platform market owing to presence of major market players and growth in developments in OTA transmission platform in the regions. Whereas, the Asian-Pacific region is anticipated to exhibit considerable growth rate due to surge in involvement of government for digitization of television broadcasting and radio signals over the forecast period. In upcoming years, it is projected that future of the market will be bright because of rise in demand for subscription video on demand (SVoD) services provided by numerous over-the-top media services providers such as Netflix, Disney+, and Amazon Prime video during the forecast period.
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Ankur Gupta, Head Marketing & Communications