Philippines Fitness Service Market Research Report & Market Forecast to 2023: Ken Research

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How Fitness Market is Positioned in Philippines?

The Fitness market in Philippines is currently at its growth stage. The market has been categorized into two sub-categories; organized and unorganized fitness services markets. Rising population in the age group of 15-44 years and increasing obesity rate has been complimenting the size of this industry. Coupled with increasing percentage of females in the population, there has been a significant shift of fitness service providers towards female-specific gyms and fitness clubs. According to our research the market has grown significantly during the period 2013 to 2018.

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The penetration rate has been evaluated to be ~% in 2018. The one month package has the biggest share followed by 3 months and 6 months’ packages, while 1 year package was least popular in 2018. Major reasons for the increase in demand have been the higher per capita income in Philippines, penetration of international players and diversified services portfolio in the country. The increase in the disposable incomes of the Filipinos will provide them the liberty to opt for expensive memberships in the fitness centers. This will directly impact the growth rate of the number of people going to fitness centers in the country.

Expanding services portfolio of major players and aggressive marketing Strategies have helped the revenue to grow at a CAGR of ~% during the review period. Few of the top fitness market players are Anytime Fitness, Pound for Pound Fitness, Fitness First, Gold’s Gym, Slimmer’s World, Yoga Plus, Options Studio, 4Fitness, Beyond Yoga and many others. The services provided are Cardio, Zumba, Pilates, Martial Arts, Cross fit, Yoga, and many others. Nowadays, there are many additional facilities provided to the members to make them feel satisfied and increase their retention rate in the particular fitness club. Few of the additional facilities are sauna, spa, diet consultant, nutrition specialists, and others, which attract the crowd to take part in the fitness regime in Philippines.

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Due to the above mentioned factors, the fitness industry has witnessed a growth at the rate of approximately ~% in terms of memberships during the review period of 2013 to 2018.

Philippines Fitness Services Market

Is the Market Structure Organised in Philippines? Which revenue stream has been more successful in 2018?

The market is captured by the unorganised players based on the number of fitness centres and membership attained in 2018. While in terms of revenue generated, organised sector took the lead. According to our research, there is approximately ~ number of organized fitness markets. The organized fitness markets capture around ~% of market share in 2018. This is due to expensive membership fee charged. Further, the high dominance of the unorganized fitness market in the industry is due to lower fees, custom packages and nearby easy access of these centres.

The overall fitness market has been evaluated based upon the revenue generated by the membership fees and personal training charges, in both organized and unorganized markets. The revenue generated by the membership fee in the organized fitness market accounts for USD ~ Million in 2018. Demand for personal training has increased on account of increase in health awareness of the urban population especially in the age bracket of 25 years and above. The revenue generated from gym membership was USD ~ Million in 2018. Personal training services have generated revenue of USD ~ Million in 2017. This accounts for ~% share of the total fitness service market size.

What has been the share of different membership packages in THE REVIEW PERIOD?

The people in Philippines have the highest preference for the one month package as it provides the option of experimenting with several gyms for short durations and trying new activities. It is highly preferred by people joining gyms for the first time. The second most preferred package is the 3 and 6 month package as fitness centers use tier pricing to attract customers to buy long-term packages. The one year packages have been the least popular in relation to the other membership packages. Also, customers look for the best offers and discounts in the market when choosing a membership package. The 3 and 6 month packages generally come with several offers including 1-2 month free, freezing option, free services (massage, personal training sessions) and others which attract the customers. The increasing certification courses and training facilities for personal trainers have increased the quality of their services which has raised popularity of quick courses. This continuous growth in the demand for crash courses will help market growth in coming future. Also, tourists have been seen using the one month trial package popularly.

Key Segments Covered:-

By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)

Organized

Unorganized

By Revenue Streams

Membership Fees

Personal Training Fees

By Membership Subscription Packages (On the basis of Revenue, Number of Members)

1 Month

3 Months

6 Months

12 Months

By Regions (On the basis of Number of Gyms)

Luzon

Visayas

Mindanao

By Gender (on the basis of Revenue and Number of Members)

Male

Female

Key Target Audience:-

Organized Fitness Service Centers/Gyms (Branded)

Women Fitness Service Centers

Mixed Fitness Service Centers

Major Fitness Equipment Manufacturers

Investors

Fitness Managers

Fitness Club Franchisers

Personal Training Certification Institutes

Standalone Yoga Centers

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Anytime Fitness

Pound for Pound

Snap Fitness 24/7

Krav Maga

Fitness First

Gold’s Gym

Slimmer’s World International

Beyond Yoga

360 Fitness

Bliss Yoga

UFC Gym

Curves Fitness

Kerry Sports Manila

Keywords:-

Philippines Fitness Service Industry

Fitness Service Market In Philippines

Philippines Fitness Service Market Revenue

Number of Fitness Outlets In Philippines

Philippines Fitness Club Membership

Philippines Fitness Classes Market

Pilates Market Philippines

Yoga Studio Market Philippines

Health Club Market Philippines

Philippines Gym Market Analysis

Philippines Gym Membership Fees

Filipino Fitness Services Market

Fitness Gyms in Luzon

Fitness Gyms in Visayas

SWOT Analysis Philippines Fitness Market

Investment in Gym Philippines

Snap Fitness 24/7 Revenue Philippines

Gold’s Gym Sales Philippines

Curves Fitness Philippines Fee

Philippines Yoga Market Revenue

For More information about the report, refer to below link:-

Philippines Fitness Service Market

Related Reports:-

Oman Fitness Services Market Outlook to 2022 – By Gym Membership and Personal Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar and Muscat) , by Gender and by Membership Subscription (Annual, 6 months, 3 months, 1 month)

Kuwait Fitness Service Market Outlook to 2022 – by Revenue Stream (Gym and Personal Training), by Region, by Gender, by Membership Subscription, by Organized- Men’s Gym, Women’s Gym, Mixed Gym, CrossFit and Unorganized

Saudi Arabia Fitness Services Market Outlook to 2022 – By Revenue Stream (Gym Membership and Personal Training), by Organized and Unorganized, by Region, Gender and Membership Subscription

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