The report titled “Philippines Property Classifieds Market Outlook to 2026F– Driven by Rise in Residential Segments and Infrastructural Developments in the country” provides a comprehensive analysis of the potential of Property Classified industry in Philippines. The report covers various aspects including the current real estate scenario and rental rates in Philippines, revenue generated from Philippines Property Classified market, its segmentations viz Business Model, By Consumers (Sale to End Users and Investors), By Rent and Sale, By Type of Listing (Residential, Commercial and Others), By Revenue Sources (Advertisements and Subscriptions), By Advertising Method (Online Platforms and Others), By Consumer Type (Broker, Builder and Owner), By Region (Metro Manila/NCR and Others), revenue models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.
Overview of Philippines Property Classified Market
Philippines, with a population of 109.5 Mn in 2020, is one of the most lucrative and fastest growing economies in ASEAN. Philippines Real Estate is experiencing a digital wave sweeping across its value chain, disrupting how buyers and sellers interact with one another. Philippine’s property classified market is growing at a double digit CAGR of 20.3% (2015-2021), with majority of the property classified companies providing smooth & seamless digital integration successfully. Most full-stack property classified players in Philippines have remained focused on the residential property segment considering the burgeoning housing shortage, rapid urbanization and urban migration trends despite Covid-Impact. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, which financially prepared buyers are taking advantage of. The focus on sustainability, affordability, and comfort has shown emerging trends among real estate developers’ recently completed developments and pipelined projects. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties. Companies such as Lamudi, DotProperty & Hoppler are poised to capitalize on current pain points in Philippine’s property classifieds market.
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Philippines Property Classified Market Segmentation
By Business Model: Revenue Via Listings and Classifieds generated highest revenue due to increased user base. A growing millennial workforce, fast evolving consumer trends and untapped demand potential in the market are real draw cards for start-ups and developers looking to enter the Aggregators and Co-Living market.
By Type of Listing: The Residential Listings dominated all other types of property classifieds listings account for majority of the market revenue in 2021. Approximately, 90.3% of listings are accounted by single house residential units.
By Rent and Sale: Majority of the revenue is generated by renting properties. Consumers prefer to rent properties through online channel due to increase in the number of smartphone users, fast urbanization, and increased internet usage by millennials.
By Revenue Sources: The advertisement-based revenue model is gaining traction and is often used by websites/applications/marketplaces that attracts huge amounts of traffic. Revenue is generated by selling ad space and it is one of the most standard methods of gaining revenue.
By Method of Advertising of Property: Advertisement through online platforms dominated the market considering the increasing amount of traffic in the respective websites.
By Region: The Manila NCR/Region dominates the Philippines market. Due to an anemic demand for residential projects, prices and rents have been consistently declining across all Metro Manila submarkets
The Philippines property classified market is highly concentrated market around top 3-4 players of both Listings & Classifieds as well as Co-living & Aggregators & co-living companies with top players namely Lamudi, my property, Property24, My Town, The Flats and others holding majority of the market share in terms of revenue. Players are competing on the basis of Rental Pricing, Room Types, Locations, Services, Community Events, etc. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries, have driven the growth of co-living concepts in Philippines.
Philippines Property Classified Market Future Outlook and Projections
Philippines Property Classified Market is expected to grow at a massive rate of 31.4% CAGR during 2021-2026P providing a lucrative opportunity for Property Classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. Appealing property photoshoots, optimized user interface, utilizing latest market tools and more categorized listings will benefit all the stakeholders. The real estate digital classifieds space is still in the early stages of growth and builders and brokers dominate the listings. Further, with newer technology-based services such as 360-degree view, listing convenience, subscription management etc., and the focus is likely to be on educating individual users.
Key Segments Covered in Philippines Property Classified Market:
By Business Model
- Listings and Classifieds
- Aggregators and Co-Living
By Consumers (for Sale)
- End Users of Properties
By Rent and Sale
By Method of Advertising of Property
- Online Platforms
By Type of Listing
- Metro Manila/NCR
By Source of Revenue
By Type of Consumer
Key Target Audience
- Property Classified Companies
- Real Estate Developers
- Property Consultants
- Industry Experts
Time Period Captured in the Report:
- Historical Period: 2015-2021P
- Forecast Period: 2021P-2026F
Listings and Classifieds
- Dot Property
- Property finder
Aggregators and Co-Living
- My Town
- The Flats
- The Communal
- Point Blue
- Woke Coliving
Key Topics Covered in the Report
- Overview of Philippines Property Classified Market
- Ecosystem of Major Entities in Philippines Property Classified Market
- Business Cycle and Genesis of Philippines Property Classified Market
- Philippines Property Classified Market Size, 2015-2020
- Philippines Property Classified Market Segmentations
- Competition Analysis: Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
- SWOT Analysis in Philippines Property Classified Market
- Revenue Models in Philippines Property Classified Industry
- Growth Drivers and Restraints in Philippines Property Classified Market
- Technological Advancements in Philippines Property Classified Market
- Impact of COVID19 in Philippines Property Classified Market
- Key Trends in Philippines Property Classified Market
- Outlook and Future Projections for Philippines Property Classified Market
- Future Market Segmentation by Business Model and Revenue Sources
- Recommendations / Success Factors
- Research Methodology
For more information on the research report, refer to below link:
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Ankur Gupta, Head Marketing & Communications