The false eyelashes are artificial eyelashes, which are worn to define the eyes and to thicken the upper and lower lash line. These can be worn with the help of special glue and can be self-applied. Moreover, the individual aims on a unique eye makeup which has increased the manufacture demand for customized eye makeup, and further growing the requirement for the false eyelashes. The product is mainly split into two types in the market which includes individual lashes and strip lashes. Meanwhile, the strip lashes are worn directly around the eyelashes but the individual eyelashes require to be applied, separately. Rising demand for luxury eye-makeup with trending new fashion, developed technology encouraging various inclusion of raw materials and higher requirement for customized & personalized eye makeup products are the major drivers of the this market around the grow which lead the market growth more significantly in an effective manner.
With the existence of growth driver the market has many restraints which include changing consumer dynamics with the changing rapid change in fashion trends, growth in demand for permanent natural eye-lash extensions and nature of product-limited period of time and usage. Not only has this, the market has various opportunities for increasing the demand for the product and leading the effective growth around the globe likewise the growth in the working women population encouraging higher spend for make-up including fake eye-lashes, increase in consumer awareness related to fashion with the social media and rapid shopping with the help of e-commerce and more availability of branded products at higher discounts across the globe.
According to the report analysis, ‘Global False Eyelashes Market Research Report – Forecast to 2023’ states that some of the major companies which are currently functioning in this domain more actively for attaining the highest share around the globe by supplying the product more actively to the consumer includes Revlon Inc (US), MAC Cosmetics (The Estee Lauder Companies Inc.) (US), Ulta Beauty, Inc (US), Ardell International, Inc (US), Kiss Products Inc (US), ShuUemura Cosmetics, Inc- L’Oreal SA (US), and Esqido Lashes (Canada). In addition, the promotion of new products on media and launches has attracted a significant number of customers onwards to the products, growing their sales.
On the basis of geographic phase, the market of this is spread around the globe which majorly includes highly reputed regions such as North America, Europe, Asia-Pacific region and the rest of the world. Whereas, the North America region is anticipated to account the false eyelashes market around the globe in 2018. The North American market of false eyelashes is anticipated to reach USD 627.9 million by the end of 2023. The false eyelashes market in Asia-Pacific region is anticipated to have a high CAGR of 8.0% in the near future. Moreover, the global false eyelashes market has also been segmented based on the production which include handmade, machine made and several others. Whereas, the machine-made segment is expected to be the higher market while the handmade segment is anticipated to be the fastest-increasing market at the maximum CAGR of 7.6% in the coming years.
It is expected that the market of false eyelashes will grow more significantly around the globe over the decades with the more attractiveness the product and increasing consciousness about both formal and informal looks among the women.
For more information on the research report, refer to below link:-https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/false-eyelashes-market/169960-95.html
Ankur Gupta, Head Marketing