Rising Smart Phone Penetration In Asian Market Outlook: Ken Research


According to the report analysis, ‘Asian Smartphones Market 2013-2020’ states that some of the main key players which are currently functioning in this market for dominating the growing demand of potential buyers by attaining the huge market share with the profitable platform of e-commerce platform which includes Samsung Electronics Company Ltd., Apple Inc., Sony Corporation, Nokia Oyj, Micromax Informatics Ltd, LG Electronics Inc., Huawei Technologies Co. Ltd., OPPO Electronics Corp., Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., and several others. Companies such as Xiaomi and Micromax in Asia challenge ascendency of Korean giant, Samsung. Local players are scheduling to inaugurating low cost 3G and 4G enabled smartphones. This new trend has obstructed the growth of Asian smartphone market in Asia. Moreover, the market of smart phone in Asia Pacific is classified on the basis of display technology, operating system and by region. Whereas, on the basis of display technology the market is divided further which includes LCD technology, OLED Display and several other display technologies.

The key players of this in Asia is doing more effective developments in the technology of smart phones for leading the highest amount of share across the globe. Moreover, with the growing population and development in the economy the demand for the smart phones has grown more significantly in the recent trend. In addition, the focused players of this market in the country is establishing their e-commerce platform for dominating the growing demand of potential buyers. With the effective sale of smart phones in Asian Markets the new manufactures are coming for investing for developing the usage of smart phones while the domestic manufactures are rapidly gaining a strong foothold in Southeast Asian countries with their feature-rich devices at much more affordable prices compared to the global players. The key players are playing significant role by adopting the effective strategies and policies for acquiring the huge market share across the globe which further beneficial for leading the market growth more actively in the coming years.

Growing demand, rising economy and tech-savvy young population are the main drivers of the smartphone market in the region. Asian smartphone market has observing a shift from feature phones to smartphones. Thus, penetration rate of smartphones is prospective to rise rapidly as there are millions of new users in the market who are progressively adopting smartphones. The capability of Asian market will fascinate many players and thus the market is anticipated to face fierce competition in the forecasted period. Moreover, the domestic smartphones vendors have enjoyed significant success in the various regions of the Asia Pacific on back of low-cost devices accompanied with offers on social media content and entertainment with the effective applications. Furthermore, the regulations in the numerous regions where government has mandated local introduction, have advantageous domestic manufactures by growing the cost for global vendors. Therefore, in the coming years, it is expected that the Asian market of the smartphones will grow more actively over the recent decades with the more investment by the focused key players in the development of applications.

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Ken Research
Ankur Gupta, Head Marketing & Communications



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