Change in Demographics and Consumer Preferences along with Increasing Westernized Cultures and Entry of new Brands into the market has fuelled the market growth: Ken Research

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Growth in tourism and traveling along with recovery of oil price, increase in the number of shops opened across numerous shopping malls, and changing demographics have boosted the demand for Handbags and other bags such as crossbody, backpacks, and wallets in the country.

Change in Demographics:  ~50.0% of the total population in 2020 under the age bracket 25-54 years supplemented by the high per capita income ($19,586 in 2020) represents a huge potential for the bags and luggage market in Saudi Arabia.

Import Driven Market: Products are contract manufactured mainly in countries such as China, Vietnam, Brazil, and Bangladesh and are directly imported into the Kingdom. 85%-90% of the products are usually imported.

Highly Fragmented Market: No single player in the luggage industry in KSA accounts for more than 5-10% of the revenue with almost all global brands having a presence in KSA. Low brand loyalty, a wide array of choices for customers, and a large number of SKUs give rise to high competition.

Highly Influenced by Seasonal Discounts: Most successful marketing strategies and campaigns in Saudi Arabia for bags and luggage are carried out during the festive season of Ramadan and Eid which presents many opportunities for a variety of marketing campaigns such as collaborating with destinations, hotels, and airlines for advertising promotions for special Eid offers or special discounts.

Impact of COVID19: The onset of the global pandemic led to a significant spike in luggage in early March since the ex-pats started shifting back to their native places.  Customer footfall to shopping malls and retailing stores along with leisure and business travels decreased significantly as consumers had to stay at home. This had a particularly detrimental impact on bags as many of these sales are either dependent on the tourist population or carried out on impulse.

The report titled Saudi Arabia Bags & Luggage Market Outlook to 2025 (Second Edition) – Driven By Change In Lifestyle, Increasing Travel And Tourism And Customer Inclination Toward High-End Brandsby Ken Research suggested that the bags and luggage market is further expected to grow in the near future owing to Change in demographics, Increase in consumer spending and Rise in the E-commerce industry. The growth in domestic tourism along with surging young and women population foreseeing handbags as a style statement than its functional aspect has supplemented the market growth. The market is expected to register a positive six-year CAGR of 10.1% in terms of revenue during the forecast period 2020-2025F.

Key Segments Covered in Saudi Arabia Bags and Luggage Market: –

By Bags and Luggage

Bags

Luggage

By Type of Bags

Handbags

Backpacks

Business Bags

Wallet

Crossbody Bags

Duffel Bags

Briefcases

Other Bags (Totes, Baguettes, Satchels, Flaps, Hobos, Shopper Bags, Messenger Bags, Clutches and others)

By Type of Luggage

Hard Case

Soft Case

By Hard Case Luggage Capacity

30-50 L

50-90L

>90L

Roling Totes

Others such as Jewellery cases, Business case etc

By Soft Case Luggage Capacity

30-50 L

50-90L

>90L

Garment Bags

Rolling Totes

Others

By Price Range of Bags and Luggage

Premium

Economy

Luxury

By Sales Channel of Bags and Luggage

Offline

Online

By Retail Format of Bags and Luggage

EBOs

MBOs

Local Retailers

By Region

Riyadh

Jeddah

Dammam

Al khobar

Mecca and Medina

Others

Local Manufacturers:

Dagal Factory for tanning leather and leather goods

Saudi Technical Plastic Company Ltd. (STEPCO)

Global Bags Manufacturing Company Factory

Hasibast Al Madinah Factory

Al-Jabreen Leather Industries

Saudi Files Factory

World Box Factory

Distributors/ Trading Companies:

Al Futtaim

Al Malki Group

Chaloub Group

Al Shamasy

Ali Zaid Al Quarishi & Brothers

Al Sawani Group

Al Sannat for Luggage

Al Tayer

Rubaiyat

Grand Stores LLC

Etoile Group

Fawaz Alhokair Group

Al Athar Group

Apparel Group

Saudi Jawahir

Sun & Sand LLC

Bags and Luggage Brands

LVMH

Samsonite Group (Samsonite, Kamiliant, High Sierra, American Tourister)

Kering

Capri Holding

Prada

Delsey

Burberry

Tommy

Nike

Adidas

TUMI

Aldo Group

Christian Dior

Key Target Audience

Luggage Manufacturers

Bags Manufacturer

Retailers and Distributors

Time Period Captured in the Report:

Historical Period: 2015-2020

Forecast Period: 2020–2025

Key Topics Covered in the Report:-

Saudi Arabia Luggage and Bags Market Introduction

Saudi Arabia Luggage and Bags Market Size, 2015-2020

Saudi Arabia Luggage and Bags Market Segmentation, 2015-2020

Growth Drivers for KSA Luggage and Bags Market

Understanding the Target Market for Bags & Luggage Industry

Recommended Store Layout & Proposed Business Framework

The landscape of Local Manufacturers, Distributors & Retailers in KSA Bags and Luggage Market

Potential B2B Partnership Strategy (Partnership with Corporate, Schools, CSD and Local Retailers)

Competition Scenario of Bags and Luggage Market in KSA

4Ps and Pricing Analysis in KSA Luggage and Bags Market

Global Practices and Global Case Scenarios that can be adopted in KSA

Technological Innovations in Bags and Luggage Market

Consumer’s Decision Making Parameters and Buying Behavior in KSA Luggage and Bags Market

Issues and Challenges in KSA Luggage and Bags Market

KSA Luggage and Bags Market Future Outlook and Projections, 2020-2025F

GTM and Market Opportunities for KSA Luggage and Bags Market

For More Information on the research report, refer to below link:-

Saudi Arabia Bags and Luggage Market

Related Reports by Ken Research: –

India Luggage and Bags Market Outlook to 2025- Growth in Outbound & Domestic Tourists Coupled with Inclination Towards Branded Luggage Supporting Market Growth)

Philippines Luggage and Bags Market Outlook to 2023 – By Bags (Handbags, Backpacks, Cross body Bags, Duffel Bags, Wallet Coin Pouches, Business Bags, Other Small Bags), By Luggage (Hard and Soft Case), By Distribution Channel

Global Luggage & Bags Market 2019 By Manufacturers, Regions, Type And Application, Forecast To 2024

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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