Easy access of branded products, transition from offline to online orders and surge in contactless payments is driving the Online B2B Grocery Market in Saudi Arabia: Ken Research

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July 2022 | Saudi Arabia News

Expansion in Internet Services and Banking Solutions: High internet speed and mobile penetration across rural & urban areas with 3X increase in consumers IP traffic from 2017 to 2022 in the Kingdom. KSA boasts one of the highest smartphone penetration rates (97.0%) in the world, which enabled around 60% of Saudi customers to discover new sellers through social networks in 2020. Electronic payments in the Saudi retail sector exceeded 57% of total transactions conducted in 2021, surpassing the 55% target set out by the Financial Sector Development Program (FSDP), the Saudi Central Bank (SAMA) said in a statement.

Covid-19 Impact KSA Online B2B Grocery Market Revenue

The pandemic has resulted in the onboarding of new retailers. Due to social distancing norms, there has been an aggressive shift toward delivery-oriented infrastructure as retailers preferred ordering to-up and stock-up groceries in KSA. Manufacturers and super stockists listed their products online as Saudi Arabia went into lockdown as a result of the pandemic. Bakala retailers purchased groceries from manufacturer sites and delivery platforms. Due to Covid 19 outbreak Bakala retailers avoided crowded places and turned to online grocery shopping amid escalating fears

Rise of Urbanization: Saudi Arabia’s 85% urban population define the developing stage of the nation. The number of small retailers is rapidly growing. This has led to a rising demand for delivery in small quantities rather than purchasing many items in large quantities at a cheaper price resulting increase in online B2B grocery market.

Saudi Arabia Online B2B Grocery Market Competition

BNPL Services by the Market Players: Microfinancing or Credit Sales are solving the working capital issues for small retailers fueling the Medium grocery stores sales. Cash on delivery payment is still in the market and expected to decrease in future due to the Buy now pay later and cashless payment on delivery is trending payments method in the kingdom. New-age payment firms, which are weaning small stores off cash by encouraging them to use QR codes which is a driving force behind the cashless payment on delivery.

The report titled KSA Online B2B Grocery Market Outlook to 2026F Driven by Increasing Number of Smartphone Users and Changing Shopping Habits of Bakalas in the Region Due to Convenience and Online Experience provides a comprehensive analysis of the Online B2B grocery market in Saudi Arabia. The report also covers FMCG market, B2C Grocery Market, B2C online grocery market, B2C offline grocery market and B2C grocery market size by regions and overview and genesis of the industry, market size in terms of number of orders, region wise trends, customer analysis on the basis of type of bakalas and market potential, major growth drivers, tech disruptions and innovations in the Online B2B grocery market. The report finally concludes with competitive landscape including competition scenario, cross comparison, and company profiles of major players including list of services they offer, credit facilities and their plan to procure, business cycle and operating model in Online B2B grocery market in Saudi Arabia. Macroeconomic factors impacting the industry and analyst recommendations are also included in the report.

Saudi Arabia Online B2B Grocery Market Key Segments Covered

Online B2B Grocery Market

  • By Product Category:
  • Oil and Dairy Products
  • Beverages
  • Staples
  • Confectionery & Snacks
  • Fresh Fruits & Vegetables
  • Others
  • By Mode of Sales:
  • Cash on Delivery
  • Credit sales
  • Cashless Payment on delivery
  • Pre-delivery online payment
  • By Point of Sales:
  • Medium grocery stores
  • Horeca
  • Small grocery stores
  • Specialty stores
  • Hypermarkets
  • Supermarkets
  • Traditional channels (e.g., large distributors)

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  • By GMV and By Number of Orders:  
  • Riyadh
  • Jeddah
  • Dammam
  • Mecca
  • Medina
  • Rest of KSA
  • By Number of Orders Per Region:
  • Riyadh
  • Jeddah
  • Dammam
  • Mecca
  • Medina
  • Rest of KSA
  • Bakala Retailer Customer Analysis:
    • Type of Bakalas:
  • Organized
  • Unorganized

Key Target Audience

  • B2B Grocery Platforms
  • 3PL Logistics Companies
  • Grocery Delivery companies
  • Last Mile Logistics Companies
  • Quick Commerce Companies
  • Integrated Logistics Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • Logistics/Supply Chain Industry Associations
  • Market research and Consulting firms

Time Period Captured in the Report:

  • Base Year: 2021
  • Forecast Period: 2021–2026F

Saudi Arabia Online B2B Grocery Market Companies Covered:

Major B2B Online Grocery Companies

  • Sary
  • Retailo
  • DX Buy
  • Max Ab
  • Fatura

Key Topics Covered in the Report

  • Executive Summary
  • Saudi Arabia Online B2B Grocery Market Overview
  • Saudi Arabia FMCG Market Overview
  • Saudi Arabia Online B2B Grocery Market
  • Saudi Arabia Offline B2C Grocery
  • Saudi Arabia Online B2B Grocery Market Size
  • Saudi Arabia Online B2B Grocery Market Landscape
  • Saudi Arabia Online B2B Grocery Market Segmentation
  • Saudi Arabia Online B2B Grocery Market End User Analysis
  • Saudi Arabia Online B2B Grocery Bakala Retailers Analysis
  • Competitive Landscape Saudi Arabia Online B2B Grocery Market
  • Future Market Size and Segmentations, 2021-2026F
  • Covid-19 Impact Saudi Arabia Online B2B Grocery Market
  • Analyst Recommendations
  • Case Studies

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