Supermarkets And Hypermarkets To Continue Showing A Steady Growth Globally-Ken Research


Supermarkets and Hypermarkets are principally involved in the retail sale of all types of canned foods and dry goods, like tea, coffee, spices, sugar, and flour; fresh fruits and vegetables; and fresh and prepared meats, fish, and poultry. Their profile also generally includes some nonfood items.

The report titled, “Supermarkets And Hypermarkets Global Market Report 2018 Including: Supermarkets; Hypermarkets Covering: Target CorporationCarrefour,Aldi,Wal-Mart,Tesco,Carrefour” offers the required critical data extensively to its users including strategists, marketers and senior management for well evaluating the global supermarkets and hypermarkets industry. It contains market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this industry so that the market’s historic and forecast growth can be tracked easily.

The industry research report well positions the global market in the range of wider retail and wholesale market, and contrasts it with other markets. It covers all the supermarkets and hypermarkets across all regions including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The major global market players are observed to be namely- Target Corporation Carrefour, Aldi, WalMart, Tesco, and Carrefour.

WalMart has long persisted to be prominent enough in the global hypermarkets industry. In spite of ample of efforts made by other retailers; it has been noticed that no other company has been able to duplicate WalMart’s success with this pattern especially in the US. The global supermarkets and hypermarkets market has registered a valuation of around USD 3636.8 billion in 2017 wherein Western Europe accounts for the largest region covering nearly 0.3% of the global market.

USA has been witnessed as the largest country that records for about USD 541.9 billion in the global supermarkets and hypermarkets industry. Supermarkets and Hypermarkets have additionally been noted as being involved in ameliorating use of Internet of Things in their daily operations recently. Not only this; some other connected devices are also being used in order to make the energy efficiency reach optimum levels. Generally, the offerings in the industry are made at the lowest prices in order to attract more customer base and with growing ease in the day to day functions; the global industry will surely enjoy success in the coming future.

However, rise in the number of convenience stores accompanied with bolstering of e-commerce is resulting in purchasing of products being made much easier and thereby; customers are not expected to feel the need to visit a hypermarket any longer. Thus, transforming lifestyles may result in a dwindling frequency of customer visits to hypermarkets in future; impacting the overall global development. Though, the quality would not be compromised by any consumer which both the supermarkets and hypermarkets will undoubtedly consider, especially when it comes to fresh food category since delivery service quality is the factor that customers are concerned about the most when ordering such products online.

It has been investigated that with the passage of time, online sales have amplified and not only has the number of customers who buy products online augmented, but also the frequency of purchases. As online retailing is continuing its super fast growth; hypermarket operators are currently looking up for alternatives and have commenced investing with the motive to expand their Omni channel capabilities. Therefore, it is forecasted that the supermarkets and hypermarkets industry would certainly remain at a constant growth pedestal and not face any sort of losses across the globe in the years to come.

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Ankur Gupta, Head Marketing & Communications



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