According to the report analysis, ‘Baby Nutrition Insights: Issue 35’ suggests that various countries are functioning around world with the more development techniques and with upgradation in the old business unit taking place in the baby nutrition food sector. Moreover, countries such as Saudi Arabia, UAE, Turkey, and Israel are working efficiently and undergoing with the major changes with policies and strategies in making product which results in producing effective product in the market of baby nutrition food. In addition, after the Saudi Arabia, Turkey is the second largest market for the baby food in the middles Eastern Region whereas the Turkey is expected to cater the large prospective growth in the market of baby food in future. On the other hand, milk formula will be the largest revenue generator in baby food market in Saudi Arabia. Milk formula has been dominating the largest share in the market followed by the dried baby food sector. Saudi Arabia is currently is witnessing to the demand for the packaged baby food products. From the milk formula Saudi Arabia is getting significant revenue which resulted in the positive growth in the market.
The nutrition is playing significant role for the infants. Besides, the breastfeeding there are several prepared food for the infants which provide the nutrition to the body of infants. In the recent trend, the development in the industry of baby food and current scenario represents the significant growth in the prospects of the market. Moreover, many companies started working efficiently and in the clean and safe environment which leads to significant growth to the industry. As the key vendors are performing their job efficiently the growth of the market will turns into global market. Whereas Africa and the Middle East are believed to be a cradle for growth of the baby food sector due to their trends in the population growth. Increase in the population and busy schedule of the moms of Africa and Middle East driven the market of the baby food.
The current Middle East & Africa baby food 7 Infant formula markets was presently valued at few billion US dollars, whereas it is likely to grow at a significant rate by the coming years. Moreover, these two countries are not among the most developed and advanced in the world but they are performing very well in the market of baby food. In the modern era, there is no comparison between the men and women this significantly resulted in the increasing number of employed women which further lead to market growth of the baby food as moms are becoming busier with their schedules and of their job routines. Whereas, countries such as UAE and Saudi Arabia apart Israel and Turkey are leading markets for the baby food. In the coming years these two countries are expected to dominant the highest share growth rates in this industry. With the analysis, it is concluded that Saudi Arabia accounted for the largest revenue share in past few years.
Nestle SA also plays a major role in the industry of baby food sector. Majorly, milk formula brands that are widely used in the country. Therefore, it is expected that the future of this industry will grow significantly in the coming years.
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Ankur Gupta, Head Marketing & Communications