Higher Spending Capacity of Parents in UAE Supported with Growing Quest for Experiential Learning has Driven The Market Growth: Ken Research

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The activity kit industry, as well as the E-Learning industry in UAE, is at its nascent stage and together both industries have gained pace only after 2017. As of 2020, the industry has penetrated <1% of its target addressable market and it holds a bright future due to increasing awareness about early childhood development & experiential learning, increasing number of dual working parents, an increasing fee of private tutoring, and the growing need of substituting kid’s futile screen time with educational and fun solutions.

Diversified Product Portfolio of Activity Kit Companies: In the UAE, companies have multiple revenue streams other than activity kit subscriptions. For Instance, gift cards, festive & travel boxes, theme-based value packages, marketing, and STEM classes. Activity kit companies provide festively and travel boxes that are sold individually. Such boxes help in the marketing of the main subscription product, for instance, My Discovery Lab provides Christmas and Ramadan themed boxes. Companies have also introduced the theme and occasion-based value packages such as summer packages to provide a better value proposition. Companies making products and services for kids and young parents can advertise their product through the activity kit companies, for instance, Monki Box provides marketing through the insertion of a product, sample, or brochure in one of the Monki Boxes, email campaigns, blog posts, online promotions, advertising, and social media.

Evolving Business Strategies: Companies are evolving their distribution strategies such as distributor partnerships and B2B2BC strategy to expand geographically with less investment. Baby Box Swop Provides Distributor Licenses to Local Ladies in Different Regions. Local people can buy distributorship for all the three products of the company.  Distributors have to purchase stocks of boxes and learning material from the company at discounted rates and then have to sell the products in their locality. Initially, the company provides a local Facebook page where the distributor can market the product. My Discovery Lab follows a B2B2C strategy in which it provides 10% commission to schools for every lead and provides STEAM excellence, parent workshops, and support with STEAM curriculum to partner schools.

E-Learning Competition Concentrated by Indian Companies: The E-learning industry incepted in UAE with the entry of BYJU’s in 2017 and currently, it is the biggest player in the industry followed by other Indian companies such as Vedantu and Toppr. The industry is majorly catering to the ex-pat population, mainly Indians studying CBSE and ICSE curriculum in private schools. Post-COVID offline players such as Knowledge Planet and Meccademia have also entered the e-learning industry.

According to a report by Ken Research titled UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand reported that the Activity Kit Subscription Industry and K12 E-Learning Industry have been growing at CAGR (2017-2020) 56.9% & 38.6% respectively. Increasing awareness about the ill-effects of futile screen time on kids and the importance of early childhood development has derived the growth in the activity kit subscription industry. High average household income and an increasing fee of private tutors has to lead to an increasing number of paid e-learning users in UAE.

Key Segments Covered: –

K8 Activity Kit Industry Revenue By Age Group

0-3 years

4-6 years

7-9 years

10-14 years

K8 Activity Kit Industry Revenue By Subscription Type

1 Month

2 Month

3 Months

6 Months

12 Months

Others (4 Month, 8 Month & 9 Month)

K8 Activity Kit Industry Revenue By Emirate

Dubai

Abu Dhabi

Sharjah

Others (Ajman, Umm Al Quwain, Ras Al Khaimah and Al Fujairah)

K12 E-Learning Industry Revenue By Grade

UKG- Grade 3

Grade 4-5

Grade 6-8

Grade 9-12

Key Target Audience

E-Learning Companies

Activity Kit Companies

Toy Companies

Schools

Pre-Schools

Government Authority

Time Period Captured in the Report:

Historical Period: 2017-2020

Forecast Period: 2020-2025

Companies Mentioned:

UAE Activity Kit Subscription Competitive Ecosystem

Monki Box

Baby Box Swop

My Discovery Lab

The Happy Box

Kids Fun Box

Peekado

UAE K12 E-Learning Competitive Ecosystem

BYJU’s

Toppr

Vedantu

Knowledge Planet

Meccademia

Key Topics Covered in the Report: –

Target Addressable Audience, Serviceable Addressable Market and Share of Market for Experiential Learning

Snapshot of Dubai Education Industry

Snapshot of Abu Dhabi Education Industry

Existing Gaps in Experiential Learning Industry

Supply Ecosystem

Business Model Analysis in Activity Kit Industry

Revenue Streams in Activity Kit Industry

Organizational Structure of Activity Kit Company

Case Studies of Offline Players Providing Experiential Learning in UAE such as Sylvan Learning Dubai and Metamindz

Porter Five Force Analysis for Activity Kit Industry and E-Learning Industry

BCG Matrix for Activity Kit Industry

Impact of COVID

Demand Side Survey Analysis

Analyst Recommendation

GTM Strategy for a New Entrant (Market Potential, Target Audience Bracketing, Product Positioning, Product Pricing Strategy, Marketing and Customer Acquisition Strategy and Potential Risks)

For More Information on the research report, refer to below link:

Future of UAE Experiential Learning Market

Related Reports by Ken Research: –

India Experiential Learning Market Outlook to 2025- Driven by Growing Awareness About Early Childhood Development Backed by Availability of Popular Kids-Friendly Themes

Saudi Arabia E-Learning Market Outlook to 2025 – Rising initiatives by Government and Growing K-12 Enrollments to Boost E-Learning Market

Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

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