Wound care products constitute the most important part of the healthcare industry. These products are used for caring the wound heal, decrease tissue loss, minimizing scar formation and facilitating hemostasis. Majority the wound care products have advanced and traditional wound care products which are used for acute or chronic wounds. Chronic wounds generally take a longer time to heal and are expensive to treat. Nowadays the advanced wound care products have gradually replaced the traditional wound care products due to their efficacy and effectiveness in managing wounds by enabling faster healing of the wound.
Wound care products are widely classified to many types such as surgical staples, wound care strips, sutures, hemostats, and adhesives & tissue sealants. Moreover, the essential features of wound care products include performance, user-friendliness, quality, and durability.
According to study, “United States Wound Care Product Market (2018-2023)” some of the major companies that are currently working in the United States wound care market are Smith & Nephew, Molyncke Healthcare, Acelity L.P. Inc., 3M Company, LayerBio Inc, Organogenesis Inc., Ethicon Inc., DeRoyal Industries, Inc., Hill-Rom Holdings Inc., Derma Sciences Inc.,NovaBay Pharmaceuticals Inc., Leap Therapeutics Inc., Wound Care Technologies Inc., Alliqua Bio Medical Inc., Fidia Pharma USA Inc.
In the U.S., all wound care products are licensed or certified through Wound Ostomy and Continence Nurses Society (WOCN) board, the National Alliance of Wound Care, or the American Academy of Wound Management (AAWM). This certification or license is commonly employed by the Band-Aid brand.
On the basis of product type, the wound care product market is segmented into advanced wound care, wound therapy devices, surgical wound care, active wound care products, and traditional wound care. Advanced wound care includes foam dressings, advanced wound dressings, hydro cell foam dressings, alginate dressings, collagen dressings, hydrogel dressings, others. Surgical wound care includes staples, sutures, and glues. In the U.S. the reimbursement, schemes are good and well utilized by a practitioner, which makes it less labor intensive and cheap.
The demand of wound care product market is mainly rising due to an increase in the number of surgeries, increasing in aging population, rising in technological advancements, change in lifestyle and living, and rising in chronic wounds. To support the technological development key players have launched new advanced products across the region. In addition, some of the restraints factors include lack of proper reimbursement policies, expensive procedures, and reluctance in the acceptance of new technologies etc.
The U.S. Department of Health and Human Services is a national agency, associated with health care initiatives. Some of the major institutions providing health care services are The National Institutes of Health, Agency for Healthcare Research and Quality, Centers for Disease Control & Prevention and the Centers for Medicare & Medicaid Services (CMS). The developed countries like the United States are expected to continue to absorb a much larger share of total world wound management product demand. Moreover the increase in demand expected to support the advanced nature of medical delivery systems, widespread coverage of residents for essential patient treatment, and increasing preferences of medical providers for high value-added supplies and devices in the U.S.
The U.S. is the largest regional market of wound care product, in the world. It is expected that the United States wound care product market will register a significant growth over the forecast period.
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Ankur Gupta, Head Marketing & Communications