Significant Rise in Internet, Mobile and Social Media User Penetration Drives Robust Growth in Indonesia Online Advertising Market: Ken Research


  • Online advertising Market in Indonesia has been driven by significant rise in internet, smartphones and social media users
  • Rising Ecommerce market, support from publishers and network providers, tremendous reach through social networking sites boasts the demand for online advertising in the country
  • The major players in Indonesia advertising market include advertising agencies such as Grey Indonesia, BrightStars, Milestone and others; advertising platforms such as Google, Twitter, Facebook, Instagram and others

Ken Research announced its latest publication on Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growthwhich provides a comprehensive analysis of online advertising market in Indonesia. The report covers market size, segmentation on the basis of medium, type, sectors and pricing model of online advertising. The report also covers market in different aspects such as developing trends in the market, market share of major publishers and company profiles for major online advertising agencies and advertising platform companies in Indonesia online advertising market. The report provides detailed overview on future outlook & projections with analyst recommendations for the industry.

Indonesia Online advertising Market has witnessed a tremendous growth in past five years and it has also been anticipated that the online advertising market expenditure will increase at a CAGR of 22.9% during the period 2017-2021. The growing internet users and number of websites/ mobile apps in the country will increase the demand for online advertising. Rise of new independent partners as advisors or connecting link between the advertising agencies and the prospective clients making online advertising easier for the advertisers. New product launches by the social networking sites and the other platforms/ publishers to aid online advertising also fuel the growth of online advertising market.

The future of the online advertising market is promising on account of impelling demand owing to booming ecommerce market, rising internet, mobile and social media user penetration. Smartphones are expected to witness a robust growth in terms of number of users in the country. Measures being adopted by the government, publishers and network providers to increase the internet speed will accelerate the demand for online advertising. Online advertisement offers significant benefits in terms of reach, cost, accurate targeting of audience and several other benefits. Social media advertising ensures a wider reach and quicker response of the ads posted by the advertiser.

“Advertisers should increase the focus on displaying content driven ads. A well-targeted advertising with quality content will engage the user. Advertisers or the advertising agencies should focus on product-led advertising rather than posting brand-led advertising. Brand-led advertising will be informative but it will not gain the required click-through. Displaying a product’s attributes is more likely to engage the users.” according to the Research Analyst, Ken Research.

Key Topics Covered in the Report:

  • Indonesia Online Advertising Market Genesis and Current Scenario
  • Value Chain Analysis on Indonesia Online Advertising Market
  • Indonesia Online Advertising Market Size
  • Indonesia Online Advertising Market Segmentation
  • SWOT Analysis in Indonesia Online Advertising Market
  • Trends and Developments in Indonesia Online Advertising Market
  • Issues And Challenges In Indonesia Online Advertising Market
  • Regulatory Scenario In Indonesia Online Advertising Market
  • Competitive Landscape In Indonesia Online Advertising Market
  • Market Share of Major Players in Indonesia Online Advertising Market, 2016
  • Company Profiles for Major Players in Indonesia Online Advertising Market
  • Future Outlook for Indonesia Online Advertising Market, 2017-2021
  • Macroeconomic Factors affecting Indonesia Online Advertising Market
    • Indonesia Digital Advertising Spending
    • Forecast Online Advertising Expenditure
    • Online Advertisement Spending
    • Indonesian ad spend in 2016
    • Ad Spend Growth Indonesia
    • Digital Advertisement Landscape Indonesia
    • Social Ad Classified Market
    • Online Marketing Trends Indonesia
    • Facebook Advertising Revenue Indonesia
    • Google Advertising Revenue Indonesia

    Mobile Ad Spend in Indonesia

Key Types of Online Advertising Mentioned in the Report

  • Search Advertising
  • Banner Advertising
  • Video Advertising
  • Social Media Advertising
  • Online Classifieds

Advertising Agencies Covered in the Report

  • Grey Indonesia
  • Ogilvy One
  • MileStone
  • BrightStars

Advertising Platforms Covered in the Report

  • Facebook
  • Instagram
  • Google
  • YouTube
  • Twitter

For more information about the publication, refer to below link:

Related Reports:

Philippines Online Advertising Market Outlook to 2018 – Driven by Rising Internet and Social Media Penetration Rate

UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 – Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


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