A go-to-market strategy is an acting plan which enables different companies to reach their target customers and have a competitive advantage over them. The major purpose of a GTM strategy is to offer a proposal for delivering a product or service to the end customer, thereby taking into account numerous factors namely pricing and distribution. A GTM strategy is more or less similar to a business plan, while the latter is broader in scope and considers additional factors like funding.
In current times, the strategy which has been offered by Ken Research helps the majority of the organizations in using a go-to-market strategy for a variety of actions, such as for a launch of a product or service, introducing an existing product to a new market, and also at the time of relaunching of the company or brand. The strategy prepared by using Go to Market strategies helps the business to identify the purpose of launching the product, understand the ideal customer, and also helps in creating a plan to engage with the customer and persuade them to buy the product or service.
One of the key demanded go to market strategy of our company includes Price skimming and Price penetration strategy which help the companies in the launching of their new products or services. These approaches work effectively for a business, however, it is really important to understand the overall relation of pricing of a product with respect to the overall marketing and promotional strategies. Under these approaches, penetration pricing depend on a low upfront price to attract customers, whereas a skimming pricing approach uses the high upfront prices to maximize short-term profits from the most enthusiastic and concerned customers.
Ken Research’s, go to market approach will provide full assistance to your business across the geographies in offering various products and services with modernized operating models such as industry potential business model, operating marketing competencies, pinpointed pricing strategy, increasing sales capacity, business framework models, and many more. Our company makes numerous efforts while working throughout the process with the team of our clients to attain the successful achievement of the targets. Our company follows a dynamic approach in terms of framing the methodology to achieve the goals set by our clients.
On the other hand, our go-to-market strategies are also in line with the product launches and they can also be utilized to label the detailed steps which a corporate requires to take just to ensure the proper guidance to consumer communications for conventional products. Therefore, to generate an effective go-to-market strategy, organizations should have an appropriate understanding of the work atmosphere and the objective of the market as well.
Ken Research has a comprehensive indulgent of the business environment at currently offering its valuable services at various geographies such as UAE, Oman, Saudi Arabia, Philippines, Vietnam, Indonesia, and many more. Our company also provides support in various sectors namely Shopper Products, Manufacturing and Construction, Automotive Logistics, Chemicals, Agriculture, Education, Retail, Defence, Media, Financial Services, and Healthcare providing full assistance to a client at all the stages of their development.
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Ankur Gupta, Head Marketing & Communications