The retail industry is currently under a transition from traditional brick and mortar locations, to e-commerce space. Therefore, the need to gain cost and resource efficiencies, revaluating rewards strategies are on a primacy for the majority of the companies operating in the market. To make the smart reserves just in your salary bracket while securing talented individuals, by using high-quality and up-to-date market information.
Ken Research providing one of the best Retail Customer Experience Surveys across the geographies such as Saudi Arabia, Oman, UAE, China, Philippines, Indonesia, Vietnam, Europe, the US, and many more. Our company offers various modes of survey namely Face to face, CATI’s, and FGD to secure the best appropriate information to generate the analysis from the customer experience surveys which helps in the overall development of the business. The insightful analysis helps our client to identify the weak performing areas of the business where customers are not satisfied with the services or a product and requires an improvement for the smooth functioning of a company.
Therefore, a detailed Customer Satisfaction Survey for Retailers performed by Ken Research not only helps in the development of the business activity but also helps in retaining the customers by offering them satisfying services and products and lowering down the churn ratio of the customers which is desired by all but hard to achieve. However, one can easily achieve this target by a customer satisfaction survey data as it largely identifies and enables the companies to provide support to the poor customer-based touchpoints that appeared as per the survey results on a real-time basis.
Moreover, these types of customer satisfaction survey help our client to understand the overall working of their company followed by the percentage of customer satisfaction on the various parameters which includes:
Availability of the stock at retail/distributor outlet.
The updated stock availability at the stores.
To assess the demonstration of products in retail stores and to identify if the retail store follows the safety protocols.
To track the pricing of the products and services at the retail outlet level.
To track and analyse the in-store position of the company’s product over competitor’s product.
Inspecting the handling of the products and damages.
In addition to this, retail customer surveys with Ken Research can be hosted at different platforms such as with the help of SMS, email, Website, in various applications, and also through the integrations with the other several communication systems. This helps in hosting the survey at different levels which provides additional visibility and governance over the information obtained from the survey and also over the users with the considerate administration. Similarly, this also helps in securing sensitive market information with data encryption and other access controls. Moreover, our company also provides telephonic support along with 24/7 support through E-mail, and also a dedicated consumer profile manager offers his support and assistance to clients at each particular stage.
Therefore, one should definitely opt for our customer retail survey to analyse its business operations and to increase ratio of retaining the customers coupled with the development of the business with higher market penetration.
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Ankur Gupta, Head Marketing & Communications