Rising Passenger Vehicle Sales Continue to Bolster Automotive Lubricant Sales in Malaysia: Ken Research


Passenger cars, motorcycles, and trucks on an average require 8-12L, 3-4L, and 18-36L of engine oil per year respectively. In 2019, ~31 million vehicles were on road in Malaysia and ~600,000 new vehicles are registered in the country every year. The growing per capita income and unreliable public transport have been driving the sales of automobiles.

Growing Number of Vehicle: Malaysia is unique among most Southeast Asian nations in that household vehicle ownership rates approximate those of many higher-income countries. In 2019, the population of Malaysia was ~30 mn and ~10.5 mn &~ 15 mn cars and motorcycle were on road respectively, which implies one in three people owned a car and one in two people owned a motorcycle in Malaysia

Introduction of Bio-Lubricants: Introduction of environmental protection laws such as The Environmental Quality Act 1974 has led to the introduction of bio-lubricants.  These lubricants are found to exhibit superior properties over the conventional mineral lubricants, with renewability and biodegradability being their strongest suit. Currently, bio-lubricant contributes very little proportion of the overall demand, but with increasing awareness, its demand is expected to increase.

Increasing Use of Synthetic and Semi-Synthetic Lubricant: Malaysian are increasingly selecting synthetics and semi-synthetic lubricants, due largely to performance benefits, for the efficient functioning and the smooth working of automobiles. In addition, marketing campaigns by lubricant suppliers and recommendations for synthetic products by motor vehicle OEMs are raising consumer awareness.

Concentrated by Oil Producers: This Industry is concentrated with several multi-national oil producers Including Shell, Castrol, and state-owned Petronas the companies have been primarily marketing passenger car engine oil such as Helix, Syntium, Magnatec, and Edge are few of the bestselling brands in the category. Even though the 3 market leaders have a blending plant in Malaysia, the industry is import driven due to a lack of technology and the required infrastructure.

According to a report by Ken Research titled Malaysia Automotive Lubricant Market Outlook to 2025- Driven by Growing Vehicle Ownership & Preference for Synthetic Lubricants the automotive lubricant demand valued around USD 10 billion in 2019. The industry in Malaysia is at its growth stage and the demand will continue to grow owing to increasing number of private as well as a commercial vehicle, increasing awareness about automobile servicing and shift in preference towards high performance expensive lubricants.

Key Segments Covered: –

By End User Industry

Passenger Vehicle

Commercial Vehicle



By Grade




By Type

Passenger Car Engine Oil

Heavy Duty Engine Oil

Motorcycle Oil


Gear oil and Transmission Oil

Hydraulic Oil

By Sales Channel


Fuel Stations

OEM Workshops and Spare Part Shops

Service Stations and Garages



Companies Covered:





Caltex Chevron

Exxon Mobil

Key Target Audience

Lubricant Manufacturing Companies

Oil Producers

Lubricant Distributors

Government Associations

Time Period Captured in the Report: –

Historical Period: 2014–2019

Forecast Period: 2020-2025

Key Topics Covered in the Report: –

Target Addressable Audience

Supply Ecosystem and Competition Parameters

Demand Scenario

Marketing Strategies

Challenges Faced by Lubricant Producers

Porter Five Force Analysis

Emerging Business Strategies

Best Practises in Business

Pricing Analysis

For More Information on the Research Report, refer to below links: –

Malaysia Automotive Lubricant Market Future

Related Reports by Ken Research: –

Malaysia Industrial Lubricants Market Outlook to 2023 – By Origin (Mineral Lubricants, Semi-Synthetic Lubricants and Synthetic Lubricants), By Industrial Lubricants (Hydraulic Oils, Industrial Greases, Metal Working Fluid/Cutting Oil, Industrial Gear Oil, Turbine Oil, Compressor Oil and Others), By End Users (Construction & Mining, General Manufacturing, Power Generation, Metal Production, Food Processing, Cement Industry and Others), By Distribution Channel (Direct Sales and Dealer Network)

Vietnam Lubricants Market Outlook to 2023 – By Grade (Mineral, Semi-Synthetic and Synthetic Lubricants), By Application (Automotive and Industrial) By Type of Automotive and Industrial Lubricants, By End User of Automotive and Industrial Lubricants End User, and By Distribution Channel of Automotive and Industrial Lubricants

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications