Baby food encompasses soft, effortlessly consumable food that is specifically developed for human infants between four to six months and two years. Baby food products are utilized as a substitute for breast milk to deliver the essential nutrition to infants. They are obtainable in diverse flavours and forms to appeal to both children and parents.
The significant augment in urbanization and changing lifestyles have increased the requirement for packaged baby foods in dissimilar societies and cultures. These foods are fed to babies between the ages of four to six months and two years. Increasing the awareness for nutrition, growth in organized retail marketing, urbanization paired with a significant augment in the count of working women population are foremost factors that boost the baby food market share. Concerns connected to food safety, falling birth rates, and the practice of feeding home cooked food to babies are the foremost restraints in this market.
At Ken Research, the research reports on baby food market anticipated that the Saudi Arabia baby food market was witnessed in a growing stage wherein the market witnessed a volatile growth pattern throughout the review duration 2013-2018. Throughout 2016-2017, the market observed the least growth in terms of revenue majorly owing to poor economic conditions i.e., unstable oil prices in international markets and policies executed by the government to encourage the breastfeeding, in the respective years which generated a negative impact on the market.
Whereas, the baby food industry research reports cover the entire trade scenario, SWOT Analysis, decision-making procedure, competitive landscape and growth drivers and trends and government role and regulations. The report concludes with market projection and analyst endorsements highlighting the chief opportunities and cautions.
Baby food market major players in the market have adopted business enlargement and product launch as their foremost developmental strategies to prolong their market share, augment profitability, and remain competitive in the market. The foremost players profiled in the report involve Nestlé, Danone, Perrigo Company Plc, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups and Friesland Campina.
Based on the baby food market growth forecast, Asia-Pacific is predicted to dominate the global baby food market throughout the baby food market forecast duration. High birth rates and augmenting purchasing power of population in the Asia-Pacific region have progressively fostered the requirement of the baby food and milk formula-based products in this region. Concentrated R&D activities by several companies in the baby food segment would aid the companies to propose the affordable baby food products in this region. Baby food products involve milk powder, cereals, snacks and dissimilar ready-to-drink fresh fruits and vegetables juices.
The surging desire for pre-prepared and convenient baby food products such as sauces and purees are hastening the industry growth. The incorporation of diverse flavours in countless baby food products, which is progressively appealing to children, is propelling the growth of the baby food industry. Therefore, it is predicted that during the near period the market of baby food will augment more proficiently over the review period.
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Ankur Gupta, Head Marketing & Communications