Changing Dynamics of Denmark Retail Market Outlook: Ken Research


The retail sector of any economy is surging more significantly and the retailers also doing retailing in an effective manner. The retail market of Denmark is growing efficiently and capture the extensive attention of customers as in the recent trend customer are moving progressively from social networks to online store for purchasing anything whereas the retailers are also shifting their stores at an online platform in which they don’t have to manage huge inventory. Home retailing is that type of retailing which is having a huge number of sub sectors which includes Big Ticket such as furniture, electrical homewares, Garden retailers and others. Whereas, retailing is that method in which promoting of consumer items and services to the buyer or purchaser with the convenience of numerous channels is done for gaining huge amount of portion. Furthermore, the more urbanization and huge transformation in the livelihood can lead to an aggressive growth in the home retailing market of Denmark with the huge return on investment.

The sector of retailing is growing more significantly with the ultimate battle between the key players of this market as the key players of Denmark region is facilitating E-commerce platform which has enabled in providing better purchasing experience to its customers. By the utilization of E-commerce platform for home retailing the customers can share their experience just after seeking the item and services which is very much important for the key players in knowing the delicate sector of their services. According to the report analysis, ‘Home Retailing in Denmark, Market Shares, Summary and Forecasts to 2022’ states that some of the major key players of this region which is working more actively for providing better customer experience and acquiring huge amount of share includes IKEA, Harald Nyborg, Bauhaus, Imerco, IDEmobler, Jysk Nordic, Stark, Fotex, Kvickly, Silvan and several others. Not only has this, report also states that the retail market of Denmark is anticipated to grow at a CAGR of 2.3% during 2017-2022 and the rule of government authorities is preventing housing bubble to impact home sector sales. Whereas, the sales of furniture and floor coverings to register slower growth during 2017-2022 in Denmark. Moreover, there are numerous companies which are introducing several online sites and mobile apps for doing retailing online whereas, the strong online sales operating overall sales growth of Jysk Nordic. Furthermore, IKEA was the market key leader in home sector sales in 2017. Therefore, the Denmark retail market is anticipated to rise at a CAGR of 2.3% during 2017-2022.

The upgradation in the technology of e-commerce pursuing the sellers in interpreting the market share and knowing the information related to the customer. Moreover, in the Denmark the home improvement & gardening products encountered 1.8% growth in 2017 and sales of homeware register a modest CAGR of 0.7% during 2017-2022. However, online share of sector sales reached 8.0% in 2017. Furthermore, the active retailers of home retail can collect efficient data with the latest technological development and analyze consumer preference and track the stock. Therefore, the Denmark retail market is expected to grow more significantly in the coming years over the decades.

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Ankur Gupta, Head Marketing & Communications



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