Evolution of Assorted Beverages in Philippines: Ken Research


Philippines have witnessed many beverages being manufactured in the recent years. It was observed that there was a steady growth in the Philippines beverage category in the recent years. Almost all the leading manufacturers were benefited from election-driven spending. Therefore, the manufacturers refrained from increasing their unit prices of beverages despite the rising cost of raw materials. There was a drastic growth in the naturally healthy beverages in Philippines with the continuing rising awareness among Filipinos of the potentially negative health effects of additives, preservatives and other ingredients. This led to the increase in availability of more affordably priced products that has a positive impact on the overall performance of naturally healthy beverages.

Naturally Healthy hot drinks and Naturally Healthy soft drinks are the available products in natural beverage category. The various beverages manufactured in Philippines include health and wellness trend by including fortification and the use of functional ingredients. Pepsi-Cola launched sports drink Gatorade Fierce with Grape, Green Apple and Tropical Fruit flavour variants. These drinks are fortified with electrolytes that are essential for human body hydration. Mondelez Philippines Inc and Kraft Foods are the leading producers of fortified drinks. The fortified drinks include fortified hot drinks, fortified soft drinks. The are many variants of juices available in Philippines juice category such as grapefruit juice, orange juice, other single fruit citrus juice, apple juice, grape juice, pineapple juice, tomato juice, other single fruit juice, and mixtures of juices.

The hot drinks market in Philippines includes hot tea and hot coffee which witnessed a huge growth due to the cafe culture and consumer health awareness. The variants in tea are green tea (unfermented), black tea (fermented or partly fermented) and tea concentrates, extracts and essences. The variants in coffee are coffee (not roasted, decaffeinated), coffee (roasted, not decaffeinated), coffee (roasted, decaffeinated), coffee concentrates, and roasted coffee substitutes. Nescafe, Milo, Nestle and Mayora Indah are the leading market players in the hot drinks sector. Gilamar Enterprises is a major competitor in the tea sector, and the products focus on general safety such as growing health and wellness trend in the Philippines. Another competitor, Gourmet Farms offers enthusiasts organically grown coffee and tea products. Nestlé Philippines and Mayora Indah are the multinationals competitors of hot drinks and the only domestic player in Philippines is Universal Robina.  It was observed that there was a fiercer competition between the only domestic player and the multinationals players.

According to the study “Philippines Beverage Forecasts March 2017”, the increasing in disposable income is supported by the robust Filipino economy and is driving the growth of the beverage sector in the country. Brandy is the largest alcoholic beverage with growth in volume and sales along with specialty spirits that are expected to register a fastest growth. Emperador Distillers, Inc., and Ginebra San Miguel Inc. are the leading competitors in the Philippines alcoholic beverages market. Consumption of Vodka is higher in the Filipino spirits sector compared to the rest of the world. The spirits sector includes brandy, gin, genever, liqueurs, rum, specialty spirits, tequila, mezcal, vodka, and whiskey.

Philippines wine sector witnessed a steady growth in the recent years while sparkling wine market has registered a fastest growth. Carlo Rossi is the leading brand in Philippines wine sector. Wine consumption in Philippines is higher compared to the rest of the world. The variants in wine are sparkling grape wines, other grape wines, unfermented grape wine, Vermouth and other flavoured grape wines and other fermented beverages. The most common alcoholic beverage preferred in Philippines is beer. San Miguel is the leading brand in the manufacture of beer and gin in the country with a variety of products.  Beer na Beer is a close competitor for San Miguel and Philippine Distillers Company (PDC) is another leading player in the spirits market.

There is a huge sale of bottled water and it benefited Philippines leading manufacturers of bottled water. The bulk bottles water category also registered a volume growth due to use of bulk bottled water for home consumption. The variants of the bottles water include carbonated bottled water, flavoured bottled water, functional bottled water, and still bottled water. The carbonates drink category is also experiencing a steady growth in the Philippines and includes cola carbonates and non-cola carbonates. Hypermarkets, supermarkets, convenience stores, food and drinks specialists, e-Retailers and other stores are the leading distribution channels of beverages in Philippines. Almost all the beverages in Philippines are packed in glass, rigid plastics, paper, board, flexible packaging, rigid metal and others which are bottles, stand up pouchs, bag-in-box, carton-liquid and cans.

Coca-Cola Export Corp is the leading player in soft drinks category in Philippines. The soft drink domestic companies in Philippines registered a promising growth in the coming years. Existing and new soft drink products are available in different pack sizes and PET bottles. The success of the products depends on the effective brand, aggressive marketing and distribution efforts. It was expected that soft drinks category will develop slowly compared to the other beverages over the coming years. Energy Drinks in Philippines includes sugar-free drinks, regular energy drinks and shots with additives specifically designed to increase alertness.

Philippines government has imposed excise tax on the spirits such as beer, liquor, wine, and alcohol products. The spirits market in Philippines is yet to recover from the effect of taxes. The increase in consumer spending limit has led to the growth in the Philippine beverage industry. Majority of the consumers are attracted towards the trend of smaller pack sizes beverages which is affordable and can be carried away. Consumers are conscious of their purchasing decisions despite the increasing disposable income levels. They check for the ingredients in carbonates drinks, energy drinks and juices. It was observed that the Philippines beverages market will witness a steady growth over the coming years.

Key Topics Covered in the Report

Philippines Naturally Healthy Beverages Market Research Report

Philippines Naturally Healthy Beverages Market Size

Philippines Non Alcoholic Beverages Market

Philippines Non Alcoholic Beverages Import Volume

Philippines Non Alcoholic Beverages Export Volume

Philippines Naturally Healthy Beverages Market Future Outlook

Philippines Healthy Beverages Market Competition

Philippines Beverages Retail Market

Philippines Juice Market Demand

Philippines Coconut Water Demand

Beer Market Research Report Philippines

Alcoholic Beverages Market Philippines

Philippines Juices Market Revenue

Soy Milk Consumption Philippines

Wine Consumption Philippines

Philippines Non Alcoholic Beverages Market Competition

Philippines Non Alcoholic Beverages Market Future Outlook

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Ken Research

Ankur Gupta, Head Marketing & Communications




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