The baby food denotes to a soft mash of fruits, vegetables and cereals, which is ready for children amongst the age of four months to two years. On the other hand, infant formula is produced and aimed for the babies that are under the age of 12 months. It is measured to be an ideal alternative for the breast-milk, due to the existence of essential nutrients that play a vital role in the growth of infant. As the babies lack improved muscles and teeth for chewing adequately, baby food and infant formula functions as the primary findings of the nutrients for them. Over the years, parents have moved to the packaged foods due to the convenience and better nutrition suggested by such products.
Throughout the COVID-19 pandemic, baby food was labelled as an indispensable good, and as major retail distribution channels were allowable to remain open, stockpiling drove proficient increases in retail sales. Although the above-mentioned trend was witnessed in both developed and underdeveloped economies, slower growth was witnessed in the latter, attributed to supply chain disruption and consumers spending less throughout the economic fallout.
The growth is projected in the market amid a flurry of innovation, with foremost ingredients, such as human milk oligosaccharides (HMOs) and probiotics. Over the long term, manufacturers are projected to improve products that assistance the immune system from infancy.
In infant nutrition, parents’ requirement the greatest safety and quality standards. Foremost players in the market constantly reform products to create them more appealing to both parents and infants. The increasing population of working women and the organized retail market, especially in underdeveloped economies, are expected to propel the growth of the market over the review period.
Not only has this, the effective growth in urban populace, transforming lifestyles of individuals owing to considerable augment in disposable incomes is the main aspect that boost the overall growth of the worldwide Baby Food Market. In addition, augment population of women at workplace leaves less time for food preparation and breast-feeding the infants, in turn requirement quality baby food for their baby. Packaged baby foods are prevalent in the urban locations, as they deliver the adequate amount of nutrition for infants.
On the basis of region, it is predicted that the Asia-Pacific registered the global baby food market throughout the Baby Food Market forecast period. High birth rates and rising buying power of populace in the Asia-Pacific region have proficiently fostered the requirement of the baby food and milk formula-based products around this region. Intensive R&D activities by several companies in the baby food segment would support the companies to suggest the affordable baby food products in this region. Baby food products comprise milk powder, cereals, snacks and different ready-to-drink fresh fruits and vegetables juices.
Players in the market have approved business expansion and product launch as their foremost developmental strategies to enlarge their market share, augment profitability, and continue competitive in the market. Therefore, in the near years, it is predicted that the market of baby food will increase around the globe more effectively over the forthcoming years.
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Ankur Gupta, Head Marketing & Communications