LED video walls generally consists of Direct View (DV) LED displays that function together as a unit to display the content. LED screens are very efficient because each component is responsible for conducting & emitting its own light. LED video wall are widely used in the media and advertising sector for a variety of promotional activities & information broadcasting because they provide high picture & pixel quality with the powerful calibration capabilities supported by augmented life-span. Interactive video wall is generally installed in the commercial spaces for instance retail stores, hospitals as it provides multiple screen, real-time relevant content sharing and improved touch-screen interactivity to drive the flexible customer engagement. Moreover, LED video walls are also installed in corporate-office building, conference rooms for branding purposes or to showcase the information as they are environment friendly, durable resulting in the less carbon footprints as well as lower operational cost. Developments in machine learning and big data analytics integrated with this display solution will provide exceptional visual performance that implies that LED video walls market share will undergo considerable growth in coming years.
Some of the benefits of LED video walls include higher picture quality, low power consumption, minimal maintenance, increased life span of units and others. Apart from this, LED video walls market also provides embedded functionalities for instance touch screen, smart graphic interface and smart graphics.
As per analysis, “Global LED Video Walls Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global LED video walls market include Delta Electronics, Koninklijke Philips, Sony Corporation, DynaScan Technology, Samsung Electronics, Toshiba Corporation, Panasonic, Barco N.V, Planar, Barco N.V, LG Display and among others. These renowned companies have adopted a variety of strategies like partnerships, collaborations, product launches, mergers & acquisitions, and joint ventures to fortify their foothold in the global LED video wall market.
Based on type, LED video walls market can be segregated as embedded LED display and slatted LED display. In addition, based on application, market can be segregated as commercial and residential.
Rise in demand from corporate, followed by increase in penetration of LED video wall displays in the media & advertising sector, rise in demand for low power density products, rapid growth of energy-efficient electronic products and increase in number of outdoor events for instance product launches, sports events and political assemblies are some major factors, which are responsible for growth of the LED video walls market. Apart from this, high cost and high power consumption & light pollution because of high resolution & brightness of LED video walls are major hindering factors for market. Moreover, improved quality of digital content and growth in demand for high-definition video content are leading opportunities for market.
Based on geography, the North-America is the leading region in global LED video walls market owing to increase in number of smart cities across the region. The Asia-Pacific and Europe regions are estimated to exhibit substantial growth rate due to increase in number of sport events and presence of key players over the forecast period. It is projected that future of the global LED video walls market will be optimistic caused by rapid adoption of next-generation technologies coupled with growth in technological advancements during the forecast period.
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Ankur Gupta, Head Marketing & Communications