Directory, mailing list and publishers market consists of revenue generated by the organization involved in publishing directories, mailing lists, collections and compilations of fact based information. These establishments also publish directories, mailing lists in print or the electronic form. These products are further typically protected by their selection, arrangement and/or presentation. Some of the key types of directories include mailing addresses, telephone directories, business directories, collections or the compilations of proprietary drugs and legal case results, compilations of public records and many others.
According to study, “Directory, Mailing List, And Other Publishers Global Market Report 2019” the key companies operating in the global directory, mailing list, and other publishers market are Thomson Reuters, YP Holdings LLC, Nielsen Holdings, Dex Media Inc., Gannett. These players have started aiming on acquisitions & mergers approaches to create earnings and acquire a foothold over in the industry. Moreover it is further anticipated that if alliances are implemented this would create a need of Directory Mailing List and Other Publishers from various companies and businesses.
Based on type, directory, mailing list, and other publishers market is segmented into directory, mailing list and other publishers. In addition, based on application, market is segmented into business and residential.
The directory, mailing list, and other publishers market is experiencing a significant transformations by the advent of new technologies. The use of directories, mailing list have provided wide multitude of new platforms for disseminating the content in much innovative ways. The publishers of directories & mailing list have significantly changed the distribution approached owing to use of digital offerings and services which can cater to the needs of the consumers. The growth in the directory, mailing list, and other publishers market is expected to increase substantially owing to increase in economic activity, population and growth in number of writers. The directory mailing list and other publishers industry is greatly competitive, owing to a large scale fragmentation in the market. Despite fragmentation, market is also tied by the regulatory requirements for their establishment & operations.
The major demand for directory mailing list and other publishers is being registered from North America, Europe, and countries, like China. The Asia-Pacific region is a home to the world’s key fastest-growing market for directory mailing list and other publishers, which can reflected by the industry size and the rapid rate of industry expansion in recent years. Currently, different aim for companies aims to produce directory mailing list and other publishers in many new geographies with current and new projects planned to undergo in a continuous exploration and feasibility tests.
The utility-owned segment is generally being driven by increasing financial incentives and regulatory supports from the governments globally. The current utility-owned Directory Mailing List and Other Publishers are impacted by COVID-19 pandemic. In addition, most of the projects in China, the US, Germany, and South Korea are getting delayed, and companies also face of operational issues due to supply chain constraints and lack of site access COVID-19 outbreak. Asia-Pacific is expected to get highly impacted owing to the effect of the pandemic in China, Japan, and India.
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Ankur Gupta, Head Marketing & Communications